# Anita Dongre

> Anita Dongre is a ready-to-wear label based in Mumbai, India. Behind the label: Anita Dongre. Known for occasion wear rooted in Rajasthani craft, and Grassroot, a line built on village artisans’ work.

- Canonical: https://thecastindex.com/designers/anita-dongre
- Country guide: https://thecastindex.com/houses/indian-designers
- Facts checked: 2026-10-22
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: Anita Dongre
- Based: Mumbai, India
- Focus: Ready-to-wear
- Makes: Couture and occasion wear, ready-to-wear, the Grassroot line, jewellery and vegan accessories
- Official site: https://www.anitadongre.com
- Instagram: https://www.instagram.com/anitadongre/

## Who is behind Anita Dongre?

Anita Dongre’s house is rooted in Rajasthan and says it works with thousands of craftspeople in handloom weaving, embroidery and block printing. Alongside her own label it runs AND, for westernwear, and the more affordable Global Desi, while Grassroot uses ethical cottons and linens to carry village artisans’ crafts. In May 2018 she opened a three-floor flagship on West Broadway in SoHo, New York, with Grassroot on the ground floor. On 1 November 2025 she opened a 3,000 sq ft flagship at Gardenhouse Beverly Hills in Los Angeles, its walls hand-painted in the pichhwai style by Rajasthani artisans; it is her fourth international store, after New York and Dubai, and the house’s 13th worldwide.

## Timeline

- May 2018: Opens a three-floor flagship on West Broadway in SoHo, New York. (source: https://www.lassiwithlavina.com/features/fashion/anita-dongre-takes-manhattan/html)
- 1 November 2025: Opens a flagship at Gardenhouse Beverly Hills in Los Angeles, the house’s 13th store worldwide. (source: https://retailboss.co/indian-artistry-shines-la-anita-dongre-beverly-hills-debut/)

## Sources

- [Lassi with Lavina — Anita Dongre takes Manhattan (22 May 2018)](https://www.lassiwithlavina.com/features/fashion/anita-dongre-takes-manhattan/html) — checked 2026-10-22
- [RetailBoss — Anita Dongre’s Beverly Hills debut (13 November 2025)](https://retailboss.co/indian-artistry-shines-la-anita-dongre-beverly-hills-debut/) — checked 2026-10-22
- [Outlook Luxe — Anita Dongre’s new Beverly Hills store (4 November 2025)](https://luxe.outlookindia.com/fashion-beauty/couture/anita-dongre-expands-her-global-influence-with-the-launch-of-new-beverly-hills-store) — checked 2026-10-22
- [House of Anita Dongre via GlobeNewswire — fourth international store opens in Beverly Hills (2 November 2025)](https://www.globenewswire.com/news-release/2025/11/02/3178802/0/en/famed-fashion-designer-anita-dongre-expands-global-footprint-with-fourth-international-store-opening-in-beverly-hills-los-angeles-on-november-1-2025.html) — checked 2026-10-22