# Atelier Pichita

> Atelier Pichita is a textile heritage label based in Bangkok, Thailand, started in 1980. Behind the label: Pichitra Boonyarataphan. Known for womenswear reinterpreting Thai silks, hill-tribe patterns and traditional weaving.

- Canonical: https://thecastindex.com/designers/atelier-pichita
- Country guide: https://thecastindex.com/houses/thai-designers
- Facts checked: 2026-10-22
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: Pichitra Boonyarataphan
- Based: Bangkok, Thailand
- Since: 1980
- Focus: Textile heritage
- Makes: Womenswear
- Official site: https://atelierpichita.com
- Instagram: https://www.instagram.com/atelier_pichita/

## Who is behind Atelier Pichita?

Pichitra Boonyarataphan has run Atelier Pichita in Bangkok since 1980, SilverKris reports, making womenswear that reinterprets Thai silks, hill-tribe patterns and traditional weaving. Buro 247 counted its 42nd-year collection in 2023 among the notable Thai couture labels.

## Timeline

- 1980: Founds Atelier Pichita. (source: https://silverkris.singaporeair.com/experience/designer/atelier-pichita/)
- 2023: Presents its 42nd-year collection. (source: https://www.buro247.my/fashion/the-best-thai-couture-brands.html)

## Sources

- [SilverKris — Atelier Pichita](https://silverkris.singaporeair.com/experience/designer/atelier-pichita/) — checked 2026-10-22
- [Buro 247 Malaysia — Thai couture labels (2023)](https://www.buro247.my/fashion/the-best-thai-couture-brands.html) — checked 2026-10-22