# AURALEE

> AURALEE is a menswear label based in Tokyo, Japan, started in 2015. Behind the label: Ryota Iwai. Known for quiet, material-first clothes built on researched yarns and fabrics.

- Canonical: https://thecastindex.com/designers/auralee
- Country guide: https://thecastindex.com/houses/japanese-designers
- Facts checked: 2026-10-22
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: Ryota Iwai
- Based: Tokyo, Japan
- Since: 2015
- Focus: Menswear
- Makes: Menswear and womenswear, shown together on the Paris menswear calendar
- Trained: Pattern maker and designer for other Japanese labels before AURALEE
- Official site: https://auralee.jp
- Instagram: https://www.instagram.com/auralee_tokyo/

## Who is behind AURALEE?

Ryota Iwai, who comes from Kobe, worked as a pattern maker and designer for other Japanese labels before founding AURALEE in Tokyo in 2015. Each collection starts from materials: the Fédération stresses yarns researched and sourced in Japan and abroad, and Wallpaper* cites fibres such as Peruvian alpaca and Mongolian cashmere. AURALEE presented on the official Paris menswear calendar in January and June 2023; Wallpaper* dates its move to runway shows to January 2024, and it has shown on the calendar every season since, including SS26 at the Archives Nationales in June 2025.

## Timeline

- 2015: Ryota Iwai founds AURALEE. (source: https://www.fhcm.paris/en/house/auralee)
- 17 January 2023: Presents FW23 on the official Paris menswear calendar. (source: https://www.fhcm.paris/en/upcoming-seasons-and-previous-editions)
- January 2024: Moves to runway shows, starting with FW24 in Paris. (source: https://wallpaper.com/fashion-beauty/auralee-designer-profile)
- 24 June 2025: Shows SS26 at the Archives Nationales in Paris. (source: https://monocle.com/fashion/ryota-iwais-auralee-steps-into-the-paris-spotlight/)
- 23 June 2026: Shows SS27 on the official Paris menswear calendar. (source: https://www.fhcm.paris/en/upcoming-seasons-and-previous-editions)

## Sources

- [FHCM — Auralee house page](https://www.fhcm.paris/en/house/auralee) — checked 2026-10-22
- [Wallpaper* — Auralee designer profile (18 June 2024)](https://wallpaper.com/fashion-beauty/auralee-designer-profile) — checked 2026-10-22
- [Monocle — Ryota Iwai’s Auralee in Paris (24 June 2025)](https://monocle.com/fashion/ryota-iwais-auralee-steps-into-the-paris-spotlight/) — checked 2026-10-22
- [FHCM — official calendars, January 2023 and FW24 to SS27](https://www.fhcm.paris/en/upcoming-seasons-and-previous-editions) — checked 2026-10-22