# Herchcovitch;Alexandre

> Herchcovitch;Alexandre is a ready-to-wear label based in São Paulo, Brazil, started in 1992. Behind the label: Alexandre Herchcovitch. Known for club culture, fetish and lingerie codes alongside red-carpet dressing.

- Canonical: https://thecastindex.com/designers/herchcovitch-alexandre
- Country guide: https://thecastindex.com/houses/brazilian-designers
- Facts checked: 2026-10-22
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: Alexandre Herchcovitch
- Based: São Paulo, Brazil
- Since: 1992
- Focus: Ready-to-wear
- Makes: Ready-to-wear, shown at São Paulo Fashion Week
- Trained: Faculdade Santa Marcelina, São Paulo (graduation show, 1992)

## Who is behind Herchcovitch;Alexandre?

Alexandre Herchcovitch launched his label with his 1992 graduation show at Faculdade Santa Marcelina and sold it to the InBrands group in 2008; he stayed until February 2016, when he chose not to renew his contract, ELLE Brasil reported. He returned in December 2022 through a joint venture in which his company, AMA12, pays InBrands, the owner of the name, to use it, ELLE reported that year; the label is now written Herchcovitch;Alexandre. He has also been creative director of À La Garçonne since 2015. The label opened SPFW N58 in October 2024, showed at N60 and opened N61 in October 2026, with a collection SPFW described as S&M fairies.

## Timeline

- 1992: Launches the label with his graduation show at Faculdade Santa Marcelina. (source: https://elle.com.br/moda/alexandre-herchcovitch-volta-a-criar-para-sua-propria-marca)
- 2008: Sells the label to the InBrands group. (source: https://elle.com.br/moda/alexandre-herchcovitch-volta-a-criar-para-sua-propria-marca)
- 8 December 2022: Returns to the label with a show in a Bom Retiro warehouse, under a joint venture with InBrands, which holds the name. (source: https://elle.com.br/moda/como-foi-o-retorno-de-alexandre-herchcovitch-a-sua-marca)
- 14 October 2024: Opens SPFW N58. (source: https://elle.com.br/desfiles/spfw-n58-herchcovitchalexandre-verao-outono-2025)
- 13 October 2026: Opens SPFW N61. (source: https://spfw.com.br/desfiles/)

## Sources

- [ELLE Brasil — Herchcovitch returns to his own label (29 November 2022)](https://elle.com.br/moda/alexandre-herchcovitch-volta-a-criar-para-sua-propria-marca) — checked 2026-10-22
- [ELLE Brasil — how Herchcovitch’s return show went (8 December 2022)](https://elle.com.br/moda/como-foi-o-retorno-de-alexandre-herchcovitch-a-sua-marca) — checked 2026-10-22
- [ELLE Brasil — SPFW N58: Herchcovitch;Alexandre (14 October 2024)](https://elle.com.br/desfiles/spfw-n58-herchcovitchalexandre-verao-outono-2025) — checked 2026-10-22
- [SPFW — N60 shows (official site)](https://spfw.com.br/desfiles/?edicao=spfwn60) — checked 2026-10-22
- [SPFW — 2026 shows (official site)](https://spfw.com.br/desfiles/) — checked 2026-10-22
- [ELLE Brasil — SPFW N61 dates and line-up (11 August 2026)](https://elle.com.br/moda/sao-paulo-fashion-week-n61) — checked 2026-10-22