# HSY

> HSY is a couture and eveningwear label based in Lahore, Pakistan. Behind the label: Hassan Sheheryar Yasin. Known for bridal couture and groomswear from a Lahore atelier, and directing the country’s biggest runway shows.

- Canonical: https://thecastindex.com/designers/hsy
- Country guide: https://thecastindex.com/houses/pakistani-designers
- Facts checked: 2026-10-25
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: Hassan Sheheryar Yasin
- Based: Lahore, Pakistan
- Focus: Couture and eveningwear
- Makes: Bridal couture, groomswear and formal wear, made by appointment
- Trained: Pakistan Institute of Fashion and Design, where the label says he graduated as salutatorian
- Official site: https://theworldofhsy.com
- Instagram: https://www.instagram.com/hassanhsy/

## Who is behind HSY?

Hassan Sheheryar Yasin trained at the Pakistan Institute of Fashion and Design and runs The World of HSY from HSY Mansion in Gulberg, Lahore, where bridal couture, groomswear and formal wear are made by appointment; the house describes a studio in which dozens of artisans, embroiderers and designers work on every piece. LAAM Fashion Week, which credits him with more than three decades in Pakistani fashion, made him its event director. He directed the first season in Lahore and closed it on 3 February 2026 at Expo Centre Lahore with Musafir, a collection about journeys and Pakistan’s regional heritage, and he directs the second season, which his own show closes on 26 October 2026.

## Timeline

- 31 January 2026: Directs the first LAAM Fashion Week in Lahore as event director. (source: https://dailytimes.com.pk/1444455/hsy-directs-pakistans-first-runway-to-e-commerce-fashion-week/)
- 3 February 2026: Closes Season I at Expo Centre Lahore with Musafir. (source: https://en.dailypakistan.com.pk/04-Feb-2026/laam-fashion-week-concludes-landmark-debut-taking-fashion-game-to-next-level)
- 26 October 2026: Closes LAAM Fashion Week Season II with his own designer show. (source: https://laamfashionweek.com/season-2/)

## Sources

- [The World of HSY — About](https://theworldofhsy.com/pages/about-us) — checked 2026-10-25
- [LAAM Fashion Week — HSY designer profile](https://laamfashionweek.com/designer/hsy/) — checked 2026-10-25
- [LAAM Fashion Week — Show directors](https://laamfashionweek.com/show-directors/) — checked 2026-10-25
- [Daily Times — HSY directs Pakistan’s first runway-to-e-commerce fashion week (31 January 2026)](https://dailytimes.com.pk/1444455/hsy-directs-pakistans-first-runway-to-e-commerce-fashion-week/) — checked 2026-10-25
- [Daily Pakistan — LAAM Fashion Week concludes landmark debut (4 February 2026)](https://en.dailypakistan.com.pk/04-Feb-2026/laam-fashion-week-concludes-landmark-debut-taking-fashion-game-to-next-level) — checked 2026-10-25
- [LAAM Fashion Week — Season II schedule and line-up](https://laamfashionweek.com/season-2/) — checked 2026-10-25