# Innai and Innai Red

> Innai and Innai Red is a textile heritage label based in Kuala Lumpur, Malaysia, started in 2003. Behind the label: Izrin Ismail, after her mother Aishah Salleh. Known for hand-drawn batik, and bespoke Raya and bridal under Innai Red.

- Canonical: https://thecastindex.com/designers/innai
- Country guide: https://thecastindex.com/houses/malaysian-designers
- Facts checked: 2026-10-22
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: Izrin Ismail, after her mother Aishah Salleh
- Based: Kuala Lumpur, Malaysia
- Since: 2003
- Focus: Textile heritage
- Makes: Batik ready-to-wear and Raya lines; bespoke bridal and eveningwear
- Official site: https://innaiandco.com
- Instagram: https://www.instagram.com/innaiandco/

## Who is behind Innai and Innai Red?

Aishah Salleh started the hand-drawn batik label Innai in 2003; her daughter, Izrin Ismail, took it over in 2011 and launched Innai Red for bespoke bridal and eveningwear in 2012, The Edge reported. The label now sells Raya ready-to-wear and luxury lines alongside its batik.

## Timeline

- 2003: Aishah Salleh starts Innai as a hand-drawn batik label. (source: https://theedgemalaysia.com/article/colourful-comeback)
- 2011: Izrin Ismail takes over the label. (source: https://theedgemalaysia.com/article/colourful-comeback)
- March 2012: Launches Innai Red for bespoke bridal and eveningwear. (source: https://theedgemalaysia.com/article/colourful-comeback)

## Sources

- [Innai & Co — About Innai (official site)](https://innaiandco.com/pages/about-innai) — checked 2026-10-22
- [The Edge Malaysia — Innai’s colourful comeback (2013)](https://theedgemalaysia.com/article/colourful-comeback) — checked 2026-10-22