# ISSUE

> ISSUE is a ready-to-wear label based in Bangkok, Thailand, started in 1999. Behind the label: Founded by the designer known as Roj. Known for one-off prints and bright colour with travel and tribal references.

- Canonical: https://thecastindex.com/designers/issue
- Country guide: https://thecastindex.com/houses/thai-designers
- Facts checked: 2026-10-22
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: Founded by the designer known as Roj
- Based: Bangkok, Thailand
- Since: 1999
- Focus: Ready-to-wear
- Makes: Ready-to-wear
- Instagram: https://www.instagram.com/issuethailand/

## Who is behind ISSUE?

ISSUE opened at Siam Square in Bangkok in 1999, Brand Buffet reported for its 20th anniversary, and is known for one-off prints, bright colour and references drawn from travel and tribal dress. It was one of ten Thai labels on the main runway at Bangkok International Fashion Week 2026. Its old web address now serves unrelated content, so follow the label through Instagram.

## Timeline

- 1999: Opens at Siam Square, Bangkok. (source: https://www.brandbuffet.in.th/2019/09/20-years-issue-brand/)
- September 2019: Marks 20 years with an anniversary show. (source: https://www.brandbuffet.in.th/2019/09/20-years-issue-brand/)
- October 2026: Shows on the main runway at Bangkok International Fashion Week 2026. (source: https://alvinology.com/media-outreach/2026/10/14/494055/siam-paragon-bangkok-international-fashion-week-2026-unites-thai-designers-to-drive-the-future-of-thailands-fashion-industry/)

## Sources

- [Brand Buffet — 20 years of ISSUE (September 2019)](https://www.brandbuffet.in.th/2019/09/20-years-issue-brand/) — checked 2026-10-22
- [Naew Na — ISSUE at BIFW 2025](https://www.naewna.com/lady/918539) — checked 2026-10-22
- [Siam Paragon — BIFW 2026 press release (14 October 2026)](https://alvinology.com/media-outreach/2026/10/14/494055/siam-paragon-bangkok-international-fashion-week-2026-unites-thai-designers-to-drive-the-future-of-thailands-fashion-industry/) — checked 2026-10-22