# João Pimenta

> João Pimenta is a menswear label based in São Paulo, Brazil. Behind the label: João Pimenta. Known for classic tailoring taken apart and rebuilt, with a theatrical streak.

- Canonical: https://thecastindex.com/designers/joao-pimenta
- Country guide: https://thecastindex.com/houses/brazilian-designers
- Facts checked: 2026-10-22
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: João Pimenta
- Based: São Paulo, Brazil
- Focus: Menswear
- Makes: Menswear, and costumes for the theatre

## Who is behind João Pimenta?

João Pimenta’s menswear starts from classic tailoring, and ELLE Brasil describes him as both dressmaker and costume designer; in 2022 he dressed the play Deus de Spinoza. His store and atelier share a four-storey house in Pinheiros, São Paulo. He opened SPFW N55 in May 2023 at the Theatro Municipal with 65 looks marking 20 years of shows, and at N61 in October 2026 he turned ties, shirts, waistcoats and jackets into new pieces in black, white and grey, drawing on black tie and jazz musicians’ clothes, SPFW noted.

## Timeline

- 22 May 2023: Opens SPFW N55 at the Theatro Municipal de São Paulo, marking 20 years of shows. (source: https://elle.com.br/moda/joao-pimenta-abre-a-spfwn55-com-comemoracao-a-seus-20-anos-de-desfiles)
- October 2025: Shows at SPFW N60. (source: https://spfw.com.br/desfiles/?edicao=spfwn60)
- 15 October 2026: Shows at SPFW N61, reworking black tie and jazz-era tailoring. (source: https://spfw.com.br/desfiles/)

## Sources

- [ELLE Brasil — SPFW preview: João Pimenta (17 November 2022)](https://elle.com.br/moda/preview-spfw-o-renascimento-de-joao-pimenta) — checked 2026-10-22
- [ELLE Brasil — João Pimenta opens SPFW N55 (24 May 2023)](https://elle.com.br/moda/joao-pimenta-abre-a-spfwn55-com-comemoracao-a-seus-20-anos-de-desfiles) — checked 2026-10-22
- [SPFW — N60 shows (official site)](https://spfw.com.br/desfiles/?edicao=spfwn60) — checked 2026-10-22
- [SPFW — 2026 shows (official site)](https://spfw.com.br/desfiles/) — checked 2026-10-22
- [SPFW — home page, October 2026 schedule (official site)](https://spfw.com.br/) — checked 2026-10-22