# Khaadi

> Khaadi is a ready-to-wear label based in Karachi, Pakistan, started in 1999. Behind the label: Shamoon Sultan. Known for ready-to-wear that began with hand-woven khaddar and grew from one Karachi shop into an international chain.

- Canonical: https://thecastindex.com/designers/khaadi
- Country guide: https://thecastindex.com/houses/pakistani-designers
- Facts checked: 2026-10-25
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: Shamoon Sultan
- Based: Karachi, Pakistan
- Since: 1999
- Focus: Ready-to-wear
- Makes: Ready-to-wear clothing, rooted in hand-woven cloth
- Trained: Shamoon Sultan: weaving and textiles, Indus Valley School of Art and Architecture
- Official site: https://www.khaadi.com

## Who is behind Khaadi?

Shamoon Sultan took up weaving at the Indus Valley School of Art and Architecture and set out on his own in early 1998, installing handlooms at a family factory in Karachi’s SITE industrial area to build a retail brand for hand-woven khaddar. Profit dates Khaadi’s launch, from a shop in Zamzama, to December 1999; the brand opened its first store abroad in Dubai in 2010 and in the UK from 2013. Khaadi contributed to the opening showcases of both LAAM Fashion Week seasons, and at LFW Presents: Kaleidoscopic Karachi in September 2026 showed Karachi – It’s Complicated, with Eman Suleman as showstopper.

## Timeline

- December 1999: Khaadi launches from a shop in Zamzama, Karachi. (source: https://profit.pakistantoday.com.pk/2017/09/25/pakistans-first-fashion-billionaires/)
- 2010: Opens its first international store, in Dubai. (source: https://profit.pakistantoday.com.pk/2017/09/25/pakistans-first-fashion-billionaires/)
- 2013: Opens its first stores in the UK. (source: https://profit.pakistantoday.com.pk/2017/09/25/pakistans-first-fashion-billionaires/)
- September 2026: Shows Karachi – It’s Complicated at LFW Presents: Kaleidoscopic Karachi. (source: https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)

## Sources

- [Profit (Pakistan Today) — Pakistan’s first fashion billionaires (25 September 2017)](https://profit.pakistantoday.com.pk/2017/09/25/pakistans-first-fashion-billionaires/) — checked 2026-10-25
- [Dawn — LAAM Fashion Week kicks off (1 February 2026)](https://www.dawn.com/news/1970369/laam-fashion-week-kicks-off) — checked 2026-10-25
- [Minute Mirror — LAAM Fashion Week Season 2 opens in Lahore (23 October 2026)](https://minutemirror.com.pk/laam-fashion-week-season-2-opens-in-lahore-with-a-celebration-of-fashion-heritage-and-new-talent-649972/) — checked 2026-10-25
- [Pakistan & Gulf Economist — LFW Presents: Kaleidoscopic Karachi (29 September 2026)](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi) — checked 2026-10-25