# Khoon Hooi

> Khoon Hooi is a ready-to-wear label based in Kuala Lumpur, Malaysia, started in 1999. Behind the label: Lee Khoon Hooi. Known for feminine occasionwear with embroidery and prints.

- Canonical: https://thecastindex.com/designers/khoon-hooi
- Country guide: https://thecastindex.com/houses/malaysian-designers
- Facts checked: 2026-10-22
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: Lee Khoon Hooi
- Based: Kuala Lumpur, Malaysia
- Since: 1999
- Focus: Ready-to-wear
- Makes: Occasionwear, plus Raya and Lunar New Year collections
- Trained: Malaysian Institute of Art
- Official site: https://www.khoonhooi.com
- Instagram: https://www.instagram.com/khoonhooi_official/

## Who is behind Khoon Hooi?

Lee Khoon Hooi founded his label in 1999 and sells from a store at APW in Bangsar, Kuala Lumpur. Since 2010 the label has shown to buyers in Paris through the Tranoï trade show, which runs alongside fashion week but is not the official calendar.

## Timeline

- 1999: Founds his label. (source: https://www.tatlerasia.com/people/khoon-hooi)
- 2008: Wins the Mercedes-Benz Stylo Fashion Forward award. (source: https://www.tatlerasia.com/people/khoon-hooi)
- December 2019: Katy Perry wears his yellow bow dress at Jingle Ball in Minneapolis. (source: https://nst.com.my/amp/lifestyle/groove/2019/12/547294/showbiz-katy-perry-dons-big-bow-malaysian-fashion-designer)

## Sources

- [Khoon Hooi — official site](https://www.khoonhooi.com) — checked 2026-10-22
- [Tatler Asia — Khoon Hooi](https://www.tatlerasia.com/people/khoon-hooi) — checked 2026-10-22
- [New Straits Times — Katy Perry in Khoon Hooi (December 2019)](https://nst.com.my/amp/lifestyle/groove/2019/12/547294/showbiz-katy-perry-dons-big-bow-malaysian-fashion-designer) — checked 2026-10-22