# Sejauh Mata Memandang

> Sejauh Mata Memandang is a slow and sustainable label based in Jakarta, Indonesia, started in 2014. Behind the label: Chitra Subyakto. Known for hand-drawn, stamped and woven batik coloured with plant dyes.

- Canonical: https://thecastindex.com/designers/sejauh-mata-memandang
- Country guide: https://thecastindex.com/houses/indonesian-designers
- Facts checked: 2026-10-22
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: Chitra Subyakto
- Based: Jakarta, Indonesia
- Since: 2014
- Focus: Slow and sustainable
- Makes: Clothing and textiles, with a clothing take-back programme
- Official site: https://sejauh.com
- Instagram: https://www.instagram.com/sejauh_mata_memandang/

## Who is behind Sejauh Mata Memandang?

Chitra Subyakto founded Sejauh Mata Memandang in Jakarta in 2014 on circular, slow-fashion principles. The label works with hand-drawn, stamped and woven batik, uses plant dyes such as Strobilanthes cusia and runs a clothing take-back programme, according to its own site.

## Timeline

- 2016: Chitra Subyakto wins Best Costume Design at the Indonesian Film Festival for Athirah. (source: https://www.jakartafashionweek.co.id/designers/sejauh-mata-memandang/)
- 2024: Launches Studio Sejauh. (source: https://www.jakartafashionweek.co.id/designers/sejauh-mata-memandang/)
- March 2025: Certified as a B Corp. (source: https://www.bcorporation.net/en-us/find-a-b-corp/company/sejauh-mata-memandang)
- October 2026: Listed among the designers of Jakarta Fashion Week 2027. (source: https://www.jakartafashionweek.co.id/designers/)

## Sources

- [Sejauh Mata Memandang — official site](https://sejauh.com/) — checked 2026-10-22
- [Jakarta Fashion Week — Sejauh Mata Memandang designer profile](https://www.jakartafashionweek.co.id/designers/sejauh-mata-memandang/) — checked 2026-10-22
- [B Lab — Sejauh Mata Memandang in the B Corp directory](https://www.bcorporation.net/en-us/find-a-b-corp/company/sejauh-mata-memandang) — checked 2026-10-22