# Tanoti

> Tanoti is a textile heritage label based in Kuching, Malaysia. Behind the label: Social enterprise; creative director Fitri Nasaruddin. Known for Sarawak songket and pua kumbu, woven with artisan communities.

- Canonical: https://thecastindex.com/designers/tanoti
- Country guide: https://thecastindex.com/houses/malaysian-designers
- Facts checked: 2026-10-22
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: Social enterprise; creative director Fitri Nasaruddin
- Based: Kuching, Malaysia
- Focus: Textile heritage
- Makes: Songket, pua kumbu and other woven crafts, made into clothing and accessories
- Official site: https://tanoticrafts.com
- Instagram: https://www.instagram.com/tanoticrafts/

## Who is behind Tanoti?

Tanoti is a Kuching social enterprise rather than a single designer’s label: it says it works with more than 800 artisans in 30 communities on songket, pua kumbu and other crafts. Accounts of its start differ between a 2008 weaving workshop and a 2012 brand launch. It staged its first solo runway at KL Fashion Week 2026.

## Timeline

- February 2023: Its Sarawak songket file bag is chosen for the tabling of Malaysia’s Budget. (source: https://www.malaymail.com/news/life/2023/02/27/social-enterprise-tanoti-delighted-its-sarawak-songket-file-bag-picked-for-budget-tabling/56921)
- 6 August 2026: Stages its first solo runway, SUMMITS, at KL Fashion Week. (source: https://thepeak.com.my/fashion-watches/tanoti-is-taking-borneo-craft-beyond-tradition/)

## Sources

- [Tanoti — About us (official site)](https://tanoticrafts.com/pages/about-us) — checked 2026-10-22
- [Malay Mail — Tanoti’s songket file bag for Budget tabling (27 February 2023)](https://www.malaymail.com/news/life/2023/02/27/social-enterprise-tanoti-delighted-its-sarawak-songket-file-bag-picked-for-budget-tabling/56921) — checked 2026-10-22
- [The Peak Malaysia — Tanoti at KL Fashion Week 2026](https://thepeak.com.my/fashion-watches/tanoti-is-taking-borneo-craft-beyond-tradition/) — checked 2026-10-22
- [Harper’s Bazaar Malaysia — KLFW 2026 calendar](https://harpersbazaar.my/fashion/klfw-2026-calendar/) — checked 2026-10-22