# TOTON

> TOTON is a ready-to-wear label based in Jakarta, Indonesia, started in 2012. Behind the label: Toton Januar, with Haryo Balitar. Known for folk and ceremonial techniques reworked through menswear-style tailoring.

- Canonical: https://thecastindex.com/designers/toton
- Country guide: https://thecastindex.com/houses/indonesian-designers
- Facts checked: 2026-10-22
- Author: Kaiser Khan (Founder & Editor)

## Quick facts

- Behind the label: Toton Januar, with Haryo Balitar
- Based: Jakarta, Indonesia
- Since: 2012
- Focus: Ready-to-wear
- Makes: Contemporary womenswear
- Trained: Fashion course at Parsons, New York
- Official site: https://www.toton.id
- Instagram: https://www.instagram.com/totonthelabel/

## Who is behind TOTON?

TOTON was founded in Jakarta in 2012 by Toton Januar and Haryo Balitar. The label describes its work as contemporary womenswear that reworks folk and ceremonial techniques through menswear-style tailoring.

## Timeline

- 2016: Wins the womenswear category at the International Woolmark Prize Asia regional final in Hong Kong. (source: https://amp.scmp.com/lifestyle/fashion-luxury/article/1993251/woolmark-prizes-asia-regional-final-hong-kong-picks-south)
- January 2017: Competes in the International Woolmark Prize global final in Paris. (source: https://www.jakartafashionweek.co.id/designers/toton/)
- 2018: Named ELLE Indonesia Designer of the Year for the second time, after 2016. (source: https://www.jakartafashionweek.co.id/designers/toton/)
- November 2021: Screens a studio film at the COP26 climate conference. (source: https://www.jakartafashionweek.co.id/designers/toton/)

## Sources

- [TOTON — About (official site)](https://www.toton.id/about) — checked 2026-10-22
- [Jakarta Fashion Week — TOTON designer profile](https://www.jakartafashionweek.co.id/designers/toton/) — checked 2026-10-22
- [South China Morning Post — Woolmark Prize Asia regional final (2016)](https://amp.scmp.com/lifestyle/fashion-luxury/article/1993251/woolmark-prizes-asia-regional-final-hong-kong-picks-south) — checked 2026-10-22
- [LVMH Prize — past editions (no Indonesian semi-finalist, 2014–2026)](https://www.lvmhprize.com/) — checked 2026-10-22