# LAAM Fashion Week Season I > The first LAAM Fashion Week ran 31 January–3 February 2026 in Lahore: four days of runway shows co-created by the fashion marketplace LAAM and Design651 and directed by HSY, livestreamed to more than 120 countries with every look sold on LAAM as it walked. More than 35 designers and brands showed, from high-street labels to couture houses, and HSY’s collection Musafir closed the week. - Canonical: https://thecastindex.com/events/laam-fashion-week-season-1 - Dates: 31 January–3 February 2026 - City: Lahore, Pakistan - Venue: Lahore · grand finale at Expo Centre Lahore - Season: Season I - Status: finished - Updated: 2026-10-25 - Author: Kaiser Khan (Founder & Editor) ## When was LAAM Fashion Week Season I? LAAM Fashion Week Season I ran 31 January–3 February 2026 in Lahore, Pakistan. Official source: [Daily Pakistan — LAAM Fashion Week concludes landmark debut (4 February 2026)](https://en.dailypakistan.com.pk/04-Feb-2026/laam-fashion-week-concludes-landmark-debut-taking-fashion-game-to-next-level), checked 25 October 2026. ## Which brands showed? Brands confirmed for this edition: HSY, Ali Xeeshan, Rizwan Beyg, Tena Durrani, Zainab Salman, Karma, Deepak & Fahad, Sadaf Fawad Khan, Fahad Hussayn, The House of Kamiar Rokni, SUMMAT, Mo by Mohsin Tawasuli, Saira Shakira, Nomi Ansari, Zainab Chottani, Souchaj by Mehak Junaid. ## Running order The first season tested the format across four days: a curated opening, a graduate showcase, then high-street, retail and designer runways each evening. Start times were not published for every act, so this record keeps the order of shows only. Times are PKT (UTC+05:00). ### Day 1: Saturday, 31 January 2026 — Opening day - Act 1 · LFW Presents: LFW Presents. 26 signature pieces from 26 designers and brands, shown as a museum-style display. - Act 2 · LFW Hot List: The LFW Hot List. Ten capsule collections by recent graduates of the Indus Valley School of Art and Architecture and the Pakistan Institute of Fashion and Design, presented by PostEx; the top 16 Pakistan Idol finalists performed. - Act 3 · Designer show: Tena Durrani (S/S 2026 Bridal Couture), Zainab Salman (Antara), Ali Xeeshan (Maqsad) - Act 4 · By invite only: Rizwan Beyg (Jashan) ### Day 2: Sunday, 1 February 2026 — High-street, retail and designer shows - High-Street Edit · High-street: Agha Noor, Panache Apparel, Urge Pret - Retail · Retail: Allure by Izna Hamza, Bin Tayyab, Pehnawa by Bin Akram - Designers · Designer show: Karma (Dilruba), Deepak & Fahad, Sadaf Fawad Khan, Fahad Hussayn ### Day 3: Monday, 2 February 2026 — High-street, retail and designer shows - High-Street Edit · High-street: KIBO, Golmohar by Asif Chaudhry, Kiara - Retail · Retail: KB by Zulfiqar Malik, MISL, Meeral - Designers · Designer show: The House of Kamiar Rokni (Return), SUMMAT (Celestial Veil), Mo by Mohsin Tawasuli - Finale · Designer show: Saira Shakira (Free as a Bird) ### Day 4: Tuesday, 3 February 2026 — Grand finale - High-Street Edit · High-street: Amna Ilyas, Meerak, Mohagni, Bulbul - Retail · Retail: Rang e Haya, Mushq, Haseens - Designers · Designer show: Nomi Ansari (Metamorphosis), Zainab Chottani, Souchaj by Mehak Junaid - Grand finale · Designer show: HSY (Musafir). Staged at Expo Centre Lahore. Checked 25 October 2026 against: [Daily Pakistan — LAAM Fashion Week concludes landmark debut (4 February 2026)](https://en.dailypakistan.com.pk/04-Feb-2026/laam-fashion-week-concludes-landmark-debut-taking-fashion-game-to-next-level); [Dawn — LAAM Fashion Week kicks off (1 February 2026)](https://www.dawn.com/news/1970369/laam-fashion-week-kicks-off); [LAAM Fashion Week — Season I designers](https://laamfashionweek.com/season-1/). ## Which models walked at LAAM Fashion Week? ### The 33 models of Season I Abia Mujahid, Abiba Waseem, Abid Bangash, Afaq Barcha, Alisha Chaudhry, Ansa Mehar, Areej Awan, Arsalan Ihsan, Arsalan Mansha, Azan, Eesha Assad, Faiza Mehar, Fareedon Baloch, Fasih Khalid, Ghulam Nabi, Hiba Zahid, Inayat Ullah, Jaweria Ali, Jiya Malik, Maham Mirza, Mahleena Carim, Manahil Anjum, Manal Saleem, [Mushk Kaleem](https://thecastindex.com/rising/mushk-kaleem), Nashmia Asad Khan, Naveed Afridi, Rabia Chaudhry, Rameen Faiz, Ramsha Chaudhry, Saman Malik, Sameer Azhar, Syed Hanif, Tauseef Khan. Source: [LAAM Fashion Week — Models: the faces of Season 1](https://laamfashionweek.com/models/) ### LFW Presents: Hussain Rehar (February 2026, Islamia College, Lahore) - Resham: Opened the show with an entrance on horseback ([Dawn Images, February 2026](https://images.dawn.com/news/1194899/laam-opening-its-solo-showcase-with-hussain-rehar-was-a-calculated-move-that-paid-off)) - [Eman Suleman](https://thecastindex.com/rising/eman-suleman): Wore a green mukesh sari, one of the evening’s most remembered looks ([Dawn Images, February 2026](https://images.dawn.com/news/1194899/laam-opening-its-solo-showcase-with-hussain-rehar-was-a-calculated-move-that-paid-off)) - Ayeza Khan: Walked the finale ([Dawn Images, February 2026](https://images.dawn.com/news/1194899/laam-opening-its-solo-showcase-with-hussain-rehar-was-a-calculated-move-that-paid-off)) ### LFW Presents: Kaleidoscopic Karachi (September 2026, Nusserwanjee Building, Indus Valley School of Art and Architecture, Karachi) - [Frieha Altaf](https://thecastindex.com/creatives/frieha-altaf): Walked Deepak Perwani’s Cocktail Hour, which opened the evening ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) - Seemi Pasha: Walked Deepak Perwani’s Cocktail Hour ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) - Atiya Khan: Walked Deepak Perwani’s Cocktail Hour ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) - Areeba Habib: Showstopper for Wardha Saleem’s Bander Road Se Kemari ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) - Aliya Iqbal Naqvi: Showstopper for The Pink Tree Company’s Hands That Craft ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) - [Eman Suleman](https://thecastindex.com/rising/eman-suleman): Showstopper for Khaadi’s Karachi – It’s Complicated ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) - Javeria Hanif: Finale showstopper for Sana Safinaz’s Mastaani ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) ## What is LAAM Fashion Week? LAAM Fashion Week (LFW) is a Lahore fashion week built to sell what it shows. It was co-created by LAAM, an online marketplace for Pakistani and South Asian fashion, and Design651, a strategic management company. Every look that walks is meant to be on sale on the LAAM app and website as it appears, and every show is livestreamed, so most of the audience it is built for is not in the room. The organiser calls the format “runway to e-tail”, under the line “Made in Pakistan. Worn by the world.” The idea answers an old problem for Pakistani designers: runway attention that rarely turns into orders abroad. LAAM says it serves 1.2 million shoppers in 184 countries, lists more than 1,000 brands and earns most of its revenue from exports, figures it publishes itself. The organiser describes LFW as twice-yearly and mobile, able to move between cities or countries. Reviewing the first season for Dawn Images, Foha Raza read it as a revival of the spirit of the Pakistan Fashion Design Council’s fashion weeks, which had lost momentum about a decade earlier. ## Who runs LAAM Fashion Week? LAAM’s co-founders, chief executive Arif Iqbal and chief operating officer Amir Iqbal, are co-founders of the week alongside Saad Ali, founder and chief executive of Design651, who The News identifies as also chief executive of the Pakistan Fashion Design Council. Maheen Kardar, Design651’s chief creative officer, leads designer experience and curation; in the first season she also returned to the runway after a decade with Dilruba, a collection for her own label, Karma. The couturier HSY (Hassan Sheheryar Yasin) is event director and was show director of the first season, which the organiser credits with the pacing and choreography of its large shows. Fahad Hussayn directed the first LFW Presents showcase. Press accreditation runs through the week’s communications agency, Lotus, and designers apply through a registration form on the official site; registration for the second season opened in June 2026. ## Runway to e-tail: how buying from the shows works In the first season, high-street, prêt, manufacturing and retail collections went on sale on LAAM immediately after they walked, while luxury and bridal collections were released in phases, Daily Pakistan reported; Dawn Images noted that couture could be ordered through the app with free shipping. The organiser’s FAQ says every sale follows LAAM’s normal returns and exchange policy, with category conditions: bridal wear, for example, may not be returnable. Manufacturing and retail brands reach the runway through LAAM’s Ramp Readiness Programme. The first cohort graduated onto the Season I schedule, and the second season’s Retail Runway is made up of 12 labels from the second programme. Before buying from a livestream, check whether a piece ships ready-made or is made to order, and read the returns terms for its category, since couture and bridal follow different rules from prêt. ## LFW Presents: the showcases between seasons Between seasons the week stages LFW Presents, standalone showcases away from the main runway. The first, in February 2026, was a solo show for Hussain Rehar in front of the red-brick Indo-Saracenic façade of Islamia College, Lahore, directed by Fahad Hussayn: more than 60 looks, mostly bridal, opened by the actress Resham on horseback and closed by Ayeza Khan, with Eman Suleman’s green mukesh sari among the most remembered looks, according to Dawn Images. The second, Kaleidoscopic Karachi in September 2026, was the platform’s first event outside Lahore. It took place at the Nusserwanjee Building, a Parsi-heritage building from Kharadar that architecture students dismantled and rebuilt at the Indus Valley School of Art and Architecture, and opened with a four-decade retrospective of the photographer Tapu Javeri. Deepak Perwani, Wardha Saleem, The Pink Tree Company and Khaadi showed, and Sana Safinaz closed with Mastaani on 20 models, Pakistan & Gulf Economist reported. ## Season I: January–February 2026 The first season opened on 31 January 2026 with LFW Presents, 26 signature pieces from 26 designers and brands shown as a museum-style display, followed by the LFW Hot List, ten capsule collections by recent graduates of the Indus Valley School and the Pakistan Institute of Fashion and Design, and runway shows by Tena Durrani, Zainab Salman and Ali Xeeshan. Rizwan Beyg closed the first night with an invitation-only show of Jashan, embroidered by women in rural Punjab through his Bunyaad network. Across four days, more than 35 designers and brands showed, from high-street labels such as Agha Noor, KIBO and Bulbul to designer shows by Fahad Hussayn, The House of Kamiar Rokni, Nomi Ansari and Zainab Chottani. HSY closed the week on 3 February at Expo Centre Lahore with Musafir, a collection about journeys and Pakistan’s regional heritage. Thirty-three models walked, among them Mushk Kaleem, according to the organiser’s own list. The organiser said the livestream reached viewers in more than 120 countries and 7,800 cities, and later put livestream views above 10 million; neither figure has been independently verified. Dawn Images called Mo by Mohsin Tawasuli the strongest collection of the week and asked for tighter show management, and for no shows on religious nights such as the 15th of Shaban, in a second season. ## Quick facts - Co-created by LAAM, an online marketplace for Pakistani and South Asian fashion, and Design651, a strategic management company; the first season ran 31 January–3 February 2026 in Lahore - Runway-to-e-tail: every look is meant to be shoppable on the LAAM app and website as it walks, and every show is livestreamed - LAAM co-founders Arif Iqbal (CEO) and Amir Iqbal (COO) and Design651 founder Saad Ali, also CEO of the Pakistan Fashion Design Council, are co-founders of the week - Designer HSY (Hassan Sheheryar Yasin) is event director; Maheen Kardar leads designer experience and curation - Planned as a twice-yearly event that can move between cities or countries, according to the organiser - Season I ran 31 January–3 February 2026, with more than 35 designers and brands and 33 models; HSY’s Musafir closed the week at Expo Centre Lahore ## Who leads hair and makeup? Nabila and N-Gents were the official style partners of the first season, according to the organisers’ closing release; show-by-show beauty credits were not published. Hair credits: Nabila and N-Gents (official style partners). Makeup credits: Nabila (official style partner). ## FAQ ### What is LAAM Fashion Week? LAAM Fashion Week (LFW) is a fashion week in Lahore, Pakistan, co-created by the online fashion marketplace LAAM and the management company Design651. It runs on a runway-to-e-tail model: every show is livestreamed and every look is meant to be on sale on the LAAM app and website as it walks. The first season ran 31 January–3 February 2026 and the second runs 23–26 October 2026. ### Who is the director of LAAM Fashion Week? The couturier HSY (Hassan Sheheryar Yasin) is event director and was show director of the first season. Maheen Kardar leads designer experience and curation, and Fahad Hussayn directed the first LFW Presents showcase, for Hussain Rehar. ### Can you buy the clothes from LAAM Fashion Week? Yes. Collections go on sale on the LAAM app and website as they walk; in the first season, luxury and bridal collections were released in phases. Sales follow LAAM’s normal returns policy, and the organiser notes that bridal wear may not be returnable. ### How can designers take part in LAAM Fashion Week? Designers and brands apply through the registration form on the official LAAM Fashion Week site; registration for the second season opened in June 2026. Manufacturing and retail brands can join the Retail Runway through LAAM’s Ramp Readiness Programme. ### Where was LAAM Fashion Week Season I held? In Lahore, from 31 January to 3 February 2026. HSY’s closing show on 3 February was staged at Expo Centre Lahore. The LFW Presents showcase for Hussain Rehar followed in February 2026 at Islamia College, Lahore. ## Sources - [Daily Pakistan — LAAM Fashion Week concludes landmark debut (4 February 2026)](https://en.dailypakistan.com.pk/04-Feb-2026/laam-fashion-week-concludes-landmark-debut-taking-fashion-game-to-next-level) - [LAAM Fashion Week — About us and FAQ](https://laamfashionweek.com/about-us/) - [LAAM Fashion Week — Season I](https://laamfashionweek.com/season-1/) - [LAAM Fashion Week — Models: the faces of Season 1](https://laamfashionweek.com/models/) - [LAAM Fashion Week — Show directors](https://laamfashionweek.com/show-directors/) - [Dawn Images — LAAM promises a twist in its upcoming fashion week (2 September 2025)](https://images.dawn.com/news/1194087) - [Daily Times — HSY directs Pakistan’s first runway-to-e-commerce fashion week (31 January 2026)](https://dailytimes.com.pk/1444455/hsy-directs-pakistans-first-runway-to-e-commerce-fashion-week/) - [Dawn — LAAM Fashion Week kicks off (1 February 2026)](https://www.dawn.com/news/1970369/laam-fashion-week-kicks-off) - [Daily Pakistan — LAAM Fashion Week concludes landmark debut (4 February 2026)](https://en.dailypakistan.com.pk/04-Feb-2026/laam-fashion-week-concludes-landmark-debut-taking-fashion-game-to-next-level) - [Dawn Images — LAAM Fashion Week and the business of fashion in Pakistan (February 2026)](https://images.dawn.com/news/1194835) - [Dawn Images — LFW Presents opens with Hussain Rehar (February 2026)](https://images.dawn.com/news/1194899/laam-opening-its-solo-showcase-with-hussain-rehar-was-a-calculated-move-that-paid-off) - [The News (Instep) — Witnessing a paradigm shift (21 June 2026)](https://www.thenews.pk/magazine/instep-today/1421782-witnessing-a-paradigm-shift) - [Pakistan & Gulf Economist — LFW Presents: Kaleidoscopic Karachi (29 September 2026)](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi) Cite as: The Cast Index, "LAAM Fashion Week Season I", https://thecastindex.com/events/laam-fashion-week-season-1.