# LAAM Fashion Week Season II > LAAM Fashion Week Season II runs 23–26 October 2026 at Expo Centre Lahore: 41 designers and brands across three runways — the Designer Showcase, the Retail Runway and The LFW Edit — directed by HSY and livestreamed on the LAAM app, the official site and ARY Plus, with every collection on sale on LAAM the moment it walks. - Canonical: https://thecastindex.com/events/laam-fashion-week-season-2 - Dates: 23–26 October 2026 - City: Lahore, Pakistan - Venue: Expo Centre Lahore, Johar Town - Season: Season II - Status: finished - Updated: 2026-10-25 - Author: Kaiser Khan (Founder & Editor) ## When was LAAM Fashion Week Season II? LAAM Fashion Week Season II ran 23–26 October 2026 in Lahore, Pakistan. Shows start at 5pm Pakistan time (UTC+5) each evening and stream live on the LAAM app, laamfashionweek.com and ARY Plus. Official source: [LAAM Fashion Week — Season II schedule and line-up](https://laamfashionweek.com/season-2/), checked 25 October 2026. ## Which brands showed? Brands confirmed for this edition: Sania Maskatiya, Saira Rizwan, MIHHA, Deepak Perwani, Meeras by Nilofer Shahid, Parishae Adnan, Duno by Hassan & Yahsir Waheed, Emraan Rajput, Jugnu Studios by Hussain Rehar, Mo by Mohsin Tawasuli, Souchaj by Mehak Junaid, Rici Melion, Fahad Hussayn, Ali Xeeshan, Erum Khan, Mohtaram, HSY. ## Running order Three runways share one stage: the Designer Showcase (17 houses), the Retail Runway (12 labels from LAAM’s Ramp Readiness Programme) and The LFW Edit (12 high-street labels). Each evening opens with a red carpet an hour before the first act. Times are PKT (UTC+05:00). Watch: [Official livestream](https://laamfashionweek.com/season-2/#watch), [LAAM app and laam.com](https://laam.com), [ARY Plus (official OTT partner)](https://aryplus.tv). ### Day 1: Friday, 23 October 2026 — Opening night - 5pm PKT (red carpet 4pm) · Act 1 · LFW Presents: Starry Night. One night-sky look each from 21 designers and houses, among them HSY, Hussain Rehar, Khaadi, Sania Maskatiya, Kamiar Rokni and Mahgul. - 6pm PKT · Act 2 · LFW Hot List: The LFW Hot List. Capsule collections by ten young designers, shown in partnership with the Pakistan Institute of Fashion and Design (PIFD). - 8pm PKT (red carpet 7pm) · Act 3 · Designer show: Sania Maskatiya (LALEH), Saira Rizwan (The Art of Heritage), MIHHA (2026 Exclusive Collection), Deepak Perwani (LEGACY, menswear) - 9pm PKT (red carpet 8pm) · Act 4 · By invite only: Meeras by Nilofer Shahid (Tapestries in the Looms of Time) ### Day 2: Saturday, 24 October 2026 — Retail Runway, The LFW Edit and designer shows - 5pm PKT (red carpet 4pm) · Act 1 · Retail Runway: Khudabaksh, Allure by Izna Hamza, Truba, ALLYS - 7pm PKT (red carpet 6pm) · Act 2 · The LFW Edit: Haathghar, Almirah, Beygum Bano, Collected XX - 8:30pm PKT (red carpet 7:30pm) · Act 3 · Designer show: Parishae Adnan, Duno by Hassan & Yahsir Waheed, Emraan Rajput, Jugnu Studios by Hussain Rehar ### Day 3: Sunday, 25 October 2026 — Retail Runway, The LFW Edit and designer shows - 5pm PKT (red carpet 4pm) · Act 1 · Retail Runway: MISL, Abaan Zohan, Agha Jaan, Malhaar - 7pm PKT (red carpet 6pm) · Act 2 · The LFW Edit: U&I – UmerImrana, Project 1959, Sadhbarg, Aramis Haijaan - 8:30pm PKT (red carpet 7:30pm) · Act 3 · Designer show: Mo by Mohsin Tawasuli, Souchaj by Mehak Junaid, Rici Melion, Fahad Hussayn ### Day 4: Monday, 26 October 2026 — Closing night - 5pm PKT (red carpet 4pm) · Act 1 · Retail Runway: Rang e Haya, Maria Osama Khan, Haris n Tehzeeb, Haseens - 7pm PKT (red carpet 6pm) · Act 2 · The LFW Edit: Dreams of Arthur, Dhundli Zameen, Edenrobe Ceremonials, KIBO - 8:30pm PKT (red carpet 7:30pm) · Act 3 · Designer show: Ali Xeeshan, Erum Khan, Mohtaram, HSY Checked 25 October 2026 against: [LAAM Fashion Week — Season II live schedule and line-up](https://laamfashionweek.com/season-2/); [Minute Mirror — Season 2 opens in Lahore (23 October 2026)](https://minutemirror.com.pk/laam-fashion-week-season-2-opens-in-lahore-with-a-celebration-of-fashion-heritage-and-new-talent-649972/); [Dawn Images — 50+ labels and a show by Nilofer Shahid (20 October 2026)](https://images.dawn.com/news/1196030). ## Which models walked at LAAM Fashion Week? ### On the Season II runway - Durefishan Saleem: Walked for MIHHA on opening night ([Minute Mirror, 24 October 2026](https://minutemirror.com.pk/laam-fashion-week-season-2-brings-glamour-and-fresh-talent-to-lahore-650070/)) ### LFW Presents: Hussain Rehar (February 2026, Islamia College, Lahore) - Resham: Opened the show with an entrance on horseback ([Dawn Images, February 2026](https://images.dawn.com/news/1194899/laam-opening-its-solo-showcase-with-hussain-rehar-was-a-calculated-move-that-paid-off)) - [Eman Suleman](https://thecastindex.com/rising/eman-suleman): Wore a green mukesh sari, one of the evening’s most remembered looks ([Dawn Images, February 2026](https://images.dawn.com/news/1194899/laam-opening-its-solo-showcase-with-hussain-rehar-was-a-calculated-move-that-paid-off)) - Ayeza Khan: Walked the finale ([Dawn Images, February 2026](https://images.dawn.com/news/1194899/laam-opening-its-solo-showcase-with-hussain-rehar-was-a-calculated-move-that-paid-off)) ### LFW Presents: Kaleidoscopic Karachi (September 2026, Nusserwanjee Building, Indus Valley School of Art and Architecture, Karachi) - [Frieha Altaf](https://thecastindex.com/creatives/frieha-altaf): Walked Deepak Perwani’s Cocktail Hour, which opened the evening ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) - Seemi Pasha: Walked Deepak Perwani’s Cocktail Hour ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) - Atiya Khan: Walked Deepak Perwani’s Cocktail Hour ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) - Areeba Habib: Showstopper for Wardha Saleem’s Bander Road Se Kemari ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) - Aliya Iqbal Naqvi: Showstopper for The Pink Tree Company’s Hands That Craft ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) - [Eman Suleman](https://thecastindex.com/rising/eman-suleman): Showstopper for Khaadi’s Karachi – It’s Complicated ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) - Javeria Hanif: Finale showstopper for Sana Safinaz’s Mastaani ([Pakistan & Gulf Economist, 29 September 2026](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi)) ## What is LAAM Fashion Week? LAAM Fashion Week (LFW) is a Lahore fashion week built to sell what it shows. It was co-created by LAAM, an online marketplace for Pakistani and South Asian fashion, and Design651, a strategic management company. Every look that walks is meant to be on sale on the LAAM app and website as it appears, and every show is livestreamed, so most of the audience it is built for is not in the room. The organiser calls the format “runway to e-tail”, under the line “Made in Pakistan. Worn by the world.” The idea answers an old problem for Pakistani designers: runway attention that rarely turns into orders abroad. LAAM says it serves 1.2 million shoppers in 184 countries, lists more than 1,000 brands and earns most of its revenue from exports, figures it publishes itself. The organiser describes LFW as twice-yearly and mobile, able to move between cities or countries. Reviewing the first season for Dawn Images, Foha Raza read it as a revival of the spirit of the Pakistan Fashion Design Council’s fashion weeks, which had lost momentum about a decade earlier. ## Who runs LAAM Fashion Week? LAAM’s co-founders, chief executive Arif Iqbal and chief operating officer Amir Iqbal, are co-founders of the week alongside Saad Ali, founder and chief executive of Design651, who The News identifies as also chief executive of the Pakistan Fashion Design Council. Maheen Kardar, Design651’s chief creative officer, leads designer experience and curation; in the first season she also returned to the runway after a decade with Dilruba, a collection for her own label, Karma. The couturier HSY (Hassan Sheheryar Yasin) is event director and was show director of the first season, which the organiser credits with the pacing and choreography of its large shows. Fahad Hussayn directed the first LFW Presents showcase. Press accreditation runs through the week’s communications agency, Lotus, and designers apply through a registration form on the official site; registration for the second season opened in June 2026. ## Runway to e-tail: how buying from the shows works In the first season, high-street, prêt, manufacturing and retail collections went on sale on LAAM immediately after they walked, while luxury and bridal collections were released in phases, Daily Pakistan reported; Dawn Images noted that couture could be ordered through the app with free shipping. The organiser’s FAQ says every sale follows LAAM’s normal returns and exchange policy, with category conditions: bridal wear, for example, may not be returnable. Manufacturing and retail brands reach the runway through LAAM’s Ramp Readiness Programme. The first cohort graduated onto the Season I schedule, and the second season’s Retail Runway is made up of 12 labels from the second programme. Before buying from a livestream, check whether a piece ships ready-made or is made to order, and read the returns terms for its category, since couture and bridal follow different rules from prêt. ## LFW Presents: the showcases between seasons Between seasons the week stages LFW Presents, standalone showcases away from the main runway. The first, in February 2026, was a solo show for Hussain Rehar in front of the red-brick Indo-Saracenic façade of Islamia College, Lahore, directed by Fahad Hussayn: more than 60 looks, mostly bridal, opened by the actress Resham on horseback and closed by Ayeza Khan, with Eman Suleman’s green mukesh sari among the most remembered looks, according to Dawn Images. The second, Kaleidoscopic Karachi in September 2026, was the platform’s first event outside Lahore. It took place at the Nusserwanjee Building, a Parsi-heritage building from Kharadar that architecture students dismantled and rebuilt at the Indus Valley School of Art and Architecture, and opened with a four-decade retrospective of the photographer Tapu Javeri. Deepak Perwani, Wardha Saleem, The Pink Tree Company and Khaadi showed, and Sana Safinaz closed with Mastaani on 20 models, Pakistan & Gulf Economist reported. ## Season II: 23–26 October 2026 The second season runs 23–26 October 2026 at Expo Centre Lahore in Johar Town, with HSY directing. The organiser lists 41 designers and brands on three runways: the Designer Showcase of 17 houses, the Retail Runway of 12 labels from the second Ramp Readiness Programme, and The LFW Edit of 12 high-street labels, several of them selling with LAAM for the first time. Dawn Images counted 43 shows in all. Every show streams on the LAAM app, the official site and ARY Plus, and every collection goes on sale on LAAM as it walks. Opening night began with Starry Night, one night-sky look each from 21 designers including HSY, Hussain Rehar, Khaadi and Kamiar Rokni, followed by a Hot List of ten young designers from the Pakistan Institute of Fashion and Design. Sania Maskatiya showed LALEH, Deepak Perwani a menswear collection, LEGACY, and the actress Durefishan Saleem walked for MIHHA. Nilofer Shahid’s label Meeras closed the night with Tapestries in the Looms of Time in the invitation-only slot Rizwan Beyg held in the first season. Ali Xeeshan, Erum Khan, Mohtaram and HSY close the week on 26 October. ## Quick facts - Co-created by LAAM, an online marketplace for Pakistani and South Asian fashion, and Design651, a strategic management company; the first season ran 31 January–3 February 2026 in Lahore - Runway-to-e-tail: every look is meant to be shoppable on the LAAM app and website as it walks, and every show is livestreamed - LAAM co-founders Arif Iqbal (CEO) and Amir Iqbal (COO) and Design651 founder Saad Ali, also CEO of the Pakistan Fashion Design Council, are co-founders of the week - Designer HSY (Hassan Sheheryar Yasin) is event director; Maheen Kardar leads designer experience and curation - Planned as a twice-yearly event that can move between cities or countries, according to the organiser - Season II runs 23–26 October 2026 at Expo Centre Lahore: 41 designers and brands on three runways, streamed on the LAAM app, the official site and ARY Plus ## Who leads hair and makeup? ZERO Makeup and Nabila Haircare are the season’s beauty partners and Nabila and N-Gents run backstage, according to the organisers; individual show credits are not published. Hair credits: Nabila Haircare (beauty partner). Makeup credits: ZERO Makeup (beauty partner). ## FAQ ### What is LAAM Fashion Week? LAAM Fashion Week (LFW) is a fashion week in Lahore, Pakistan, co-created by the online fashion marketplace LAAM and the management company Design651. It runs on a runway-to-e-tail model: every show is livestreamed and every look is meant to be on sale on the LAAM app and website as it walks. The first season ran 31 January–3 February 2026 and the second runs 23–26 October 2026. ### Who is the director of LAAM Fashion Week? The couturier HSY (Hassan Sheheryar Yasin) is event director and was show director of the first season. Maheen Kardar leads designer experience and curation, and Fahad Hussayn directed the first LFW Presents showcase, for Hussain Rehar. ### Can you buy the clothes from LAAM Fashion Week? Yes. Collections go on sale on the LAAM app and website as they walk; in the first season, luxury and bridal collections were released in phases. Sales follow LAAM’s normal returns policy, and the organiser notes that bridal wear may not be returnable. ### How can designers take part in LAAM Fashion Week? Designers and brands apply through the registration form on the official LAAM Fashion Week site; registration for the second season opened in June 2026. Manufacturing and retail brands can join the Retail Runway through LAAM’s Ramp Readiness Programme. ### How can I watch LAAM Fashion Week Season II live? Every show streams live on the LAAM app, on the official site at laamfashionweek.com and on ARY Plus, the official OTT partner. Shows start at 5pm Pakistan time (UTC+5) each evening, with red carpets an hour earlier. ### Where is LAAM Fashion Week Season II held? At Expo Centre Lahore in Johar Town, Lahore, from 23 to 26 October 2026. ## Sources - [LAAM Fashion Week — Season II schedule and line-up](https://laamfashionweek.com/season-2/) - [LAAM Fashion Week — About us and FAQ](https://laamfashionweek.com/about-us/) - [LAAM Fashion Week — Season II schedule and line-up](https://laamfashionweek.com/season-2/) - [LAAM Fashion Week — Show directors](https://laamfashionweek.com/show-directors/) - [Dawn Images — 50+ labels and a show by Nilofer Shahid (20 October 2026)](https://images.dawn.com/news/1196030) - [Minute Mirror — Season 2 opens in Lahore (23 October 2026)](https://minutemirror.com.pk/laam-fashion-week-season-2-opens-in-lahore-with-a-celebration-of-fashion-heritage-and-new-talent-649972/) - [Minute Mirror — Season 2 brings glamour and fresh talent to Lahore (24 October 2026)](https://minutemirror.com.pk/laam-fashion-week-season-2-brings-glamour-and-fresh-talent-to-lahore-650070/) - [The News (Instep) — Witnessing a paradigm shift (21 June 2026)](https://www.thenews.pk/magazine/instep-today/1421782-witnessing-a-paradigm-shift) - [Dawn Images — LAAM promises a twist in its upcoming fashion week (2 September 2025)](https://images.dawn.com/news/1194087) - [Daily Pakistan — LAAM Fashion Week concludes landmark debut (4 February 2026)](https://en.dailypakistan.com.pk/04-Feb-2026/laam-fashion-week-concludes-landmark-debut-taking-fashion-game-to-next-level) - [Dawn Images — LAAM Fashion Week and the business of fashion in Pakistan (February 2026)](https://images.dawn.com/news/1194835) - [Dawn Images — LFW Presents opens with Hussain Rehar (February 2026)](https://images.dawn.com/news/1194899/laam-opening-its-solo-showcase-with-hussain-rehar-was-a-calculated-move-that-paid-off) - [Pakistan & Gulf Economist — LFW Presents: Kaleidoscopic Karachi (29 September 2026)](https://www.pakistangulfeconomist.com/2026/09/29/laam-fashion-week-lands-in-karachi-for-its-first-edition-outside-lahore-with-lfw-presents-kaleidoscopic-karachi) Cite as: The Cast Index, "LAAM Fashion Week Season II", https://thecastindex.com/events/laam-fashion-week-season-2.