# Rakuten Fashion Week Tokyo AW27

> The Japan Fashion Week Organization lists Monday 15 to Saturday 20 March 2027 for Rakuten Fashion Week TOKYO 2027 A/W. The show schedule and venues are published by the organiser closer to the season.

- Canonical: https://thecastindex.com/events/rakuten-fashion-week-tokyo-aw27
- Dates: 15–20 March 2027
- City: Tokyo, Japan
- Venue: Tokyo · venue to be confirmed
- Season: AW27
- Status: upcoming
- Updated: 2026-10-05
- Author: Kaiser Khan (Founder & Editor)

## When is Rakuten Fashion Week Tokyo AW27?

Rakuten Fashion Week Tokyo AW27 runs 15–20 March 2027 in Tokyo, Japan. Official source: [Japan Fashion Week Organization — Rakuten Fashion Week TOKYO official site](https://rakutenfashionweektokyo.com/en/), checked 1 October 2026.

## From Tokyo Collection to a unified platform

What is now Rakuten Fashion Week Tokyo traces to the Tokyo Collection, run informally by a designers’ council from the 1980s. In 2005, industry stakeholders — designers, manufacturers and apparel companies — reorganised the platform under a single body, the Japan Fashion Week Organisation (JFWO), giving Tokyo’s fashion calendar the unified structure it has today; the event’s own 20th-anniversary marketing for its 2025 season dates the platform to that 2005 founding.

## A changing roster of title sponsors

The JFWO signed a five-year partnership with IMG Fashion in 2010 to raise Tokyo’s international profile, and the following year Mercedes-Benz became the week’s first title sponsor, launching "Mercedes-Benz Fashion Week Tokyo." Amazon took over as title sponsor in 2016, branding it "Amazon Fashion Week Tokyo" and adding see-now-buy-now e-commerce features, before Rakuten became title sponsor in 2019 under the event’s current name.

## The March 2027 season

The Japan Fashion Week Organization lists Monday 15 to Saturday 20 March 2027 for Rakuten Fashion Week TOKYO 2027 A/W. The venue and show schedule had not been published when this page was checked on 1 October 2026; the previous edition, 2027 S/S, was held primarily at Shibuya Hikarie.

## Quick facts

- Its unified organising body, the Japan Fashion Week Organisation, was formed in 2005 out of what had previously been an informally run Tokyo Collection
- Signed a five-year partnership with IMG Fashion in 2010 to raise Tokyo’s international profile
- Carried three successive title sponsors — Mercedes-Benz from 2011, Amazon from 2016, and Rakuten from 2019
- Widely described as Asia’s largest fashion week and one of fashion’s "Big Five" alongside New York, London, Milan and Paris
- Streetwear label A Bathing Ape marked its 30th anniversary with a runway show at the event in 2023
- The 2027 A/W edition runs Monday 15 to Saturday 20 March 2027 (JFWO)

## Who leads hair and makeup?

Beauty credits are tracked by individual show, not attributed to the week as a whole. Hair credits: Designer-appointed teams. Makeup credits: Designer-appointed artists.

## Sources

- [Japan Fashion Week Organization — Rakuten Fashion Week TOKYO official site](https://rakutenfashionweektokyo.com/en/)
- [Rakuten Fashion Week TOKYO (JFWO) — official site](https://rakutenfashionweektokyo.com/en/)

Cite as: The Cast Index, "Rakuten Fashion Week Tokyo AW27", https://thecastindex.com/events/rakuten-fashion-week-tokyo-aw27.