# Gucci: creative directors and runway casting

> Demna is Gucci’s artistic director, a role announced in March 2025. Before: Sabato De Sarno (2023–2025). Checked 22 October 2026. Gucci has had 8 creative leads since 1921, each sourced on this page. The Cast Index ledger records 4 verified runway walks for Gucci, by models including Karlie Kloss, Anok Yai and Elsa Hosk.

- Canonical: https://thecastindex.com/houses/gucci
- Updated: 2026-10-22
- Author: Kaiser Khan (Founder & Editor)
- Based in: Milan, Italy
- House tier (methodology Appendix A): A
- Identifiers: [Wikidata](https://www.wikidata.org/wiki/Q178516) · [Wikipedia](https://en.wikipedia.org/wiki/Gucci)
- Creative-director record checked: 22 October 2026

## Who is the creative director of Gucci?

Demna is Gucci’s artistic director, a role announced in March 2025. Before: Sabato De Sarno (2023–2025). Checked 22 October 2026.

Demna started in July 2025. His first Gucci runway show was autumn/winter 2026, in Milan in February 2026.

Previously: Sabato De Sarno (2023–2025).

## Who have been Gucci’s creative directors?

In order: Guccio Gucci (founder, 1921), Tom Ford (1994–2004), Alessandra Facchinetti (2004–2005), John Ray (2004–2006), Frida Giannini (2005–2015), Alessandro Michele (2015–2022), Sabato De Sarno (2023–2025), Demna (2025–present). Each entry in the timeline on this page links its source.

| Years | Name | Role | Source |
| --- | --- | --- | --- |
| 1921 | Guccio Gucci | Founder, Florence | [Kering — Gucci](https://www.kering.com/en/houses/fashion-and-leather-goods/gucci/) |
| 1994–2004 | Tom Ford | Creative director | [CFDA — Tom Ford](https://cfda.com/member/tom-ford/) |
| 2004–2005 | Alessandra Facchinetti | Creative director, womenswear | [FashionUnited — Facchinetti quits Gucci (8 March 2005)](https://fashionunited.uk/news/fashion/facchinetti-quits-gucci/2005030836697) |
| 2004–2006 | John Ray | Creative director, menswear | [FashionUnited — Frida Giannini alone at the top (1 February 2006)](https://fashionunited.uk/news/fashion/frida-giannini-alone-at-the-top/2006020135727) |
| 2005–2015 | Frida Giannini | Creative director (women’s ready-to-wear and accessories from 2005, then the whole house) | [Kering — Frida Giannini to step down from Gucci (11 December 2014)](https://www.kering.com/en/news/creative-director-frida-giannini-ceo-patrizio-di-marco-step-down-from-gucci-marco-bizzarri-appointed-ceo/) |
| 2015–2022 | Alessandro Michele | Creative director | [Kering — Alessandro Michele stepping down as Gucci’s Creative Director (23 November 2022)](https://www.kering.com/en/news/alessandro-michele-stepping-down-as-gucci-s-creative-director/) |
| 2023–2025 | Sabato De Sarno | Creative director | [Kering — Gucci ends its collaboration with Sabato De Sarno (6 February 2025)](https://www.kering.com/en/news/gucci-ends-its-collaboration-with-sabato-de-sarno/) |
| 2025–present (current) | Demna | Artistic director | [Kering — Demna appointed Artistic Director of Gucci (13 March 2025)](https://www.kering.com/en/news/demna-appointed-artistic-director-of-gucci/) |

## Which models have walked for Gucci?

The Cast Index ledger records 4 verified walks for Gucci, including Karlie Kloss, Anok Yai, Elsa Hosk, Alex Consani.

| Season | Role | Model | Show | Source |
| --- | --- | --- | --- | --- |
| AW26 | Walked | [Karlie Kloss](https://thecastindex.com/models/karlie-kloss) | [Milan Fashion Week AW26](https://thecastindex.com/events/milan-fashion-week-2026) | [source](https://www.businessoffashion.com/people/karlie-kloss/) |
| SS27 | Walked | [Anok Yai](https://thecastindex.com/models/anok-yai) | [Milan Fashion Week SS27](https://thecastindex.com/events/milan-fashion-week-ss27) | [source](https://www.whowhatwear.com/fashion/runway/gucci-milan-fashion-week-spring-summer-2027) |
| SS27 | Walked | [Elsa Hosk](https://thecastindex.com/models/elsa-hosk) | [Milan Fashion Week SS27](https://thecastindex.com/events/milan-fashion-week-ss27) | [source](https://www.whowhatwear.com/fashion/runway/gucci-milan-fashion-week-spring-summer-2027) |
| SS27 | Walked | [Alex Consani](https://thecastindex.com/models/alex-consani) | [Milan Fashion Week SS27](https://thecastindex.com/events/milan-fashion-week-ss27) | [source](https://www.marieclaire.com/fashion/gucci-spring-2027-show/) |

## Common questions

### Who is the creative director of Gucci?

Demna is Gucci’s artistic director, a role announced in March 2025. Before: Sabato De Sarno (2023–2025). Checked 22 October 2026.

### Who was the creative director of Gucci before Demna?

Demna succeeded Sabato De Sarno (creative director, 2023–2025). The full timeline is on this page, with a source for each term.

### Who have been Gucci’s creative directors?

In order: Guccio Gucci (founder, 1921), Tom Ford (1994–2004), Alessandra Facchinetti (2004–2005), John Ray (2004–2006), Frida Giannini (2005–2015), Alessandro Michele (2015–2022), Sabato De Sarno (2023–2025), Demna (2025–present). Each entry in the timeline on this page links its source.

### Which models have walked for Gucci?

The Cast Index ledger records 4 verified walks for Gucci, including Karlie Kloss, Anok Yai, Elsa Hosk, Alex Consani.

## Sources

- [Kering — Gucci](https://www.kering.com/en/houses/fashion-and-leather-goods/gucci/)
- [CFDA — Tom Ford](https://cfda.com/member/tom-ford/)
- [FashionUnited — Facchinetti quits Gucci (8 March 2005)](https://fashionunited.uk/news/fashion/facchinetti-quits-gucci/2005030836697)
- [FashionUnited — Frida Giannini alone at the top (1 February 2006)](https://fashionunited.uk/news/fashion/frida-giannini-alone-at-the-top/2006020135727)
- [Kering — Frida Giannini to step down from Gucci (11 December 2014)](https://www.kering.com/en/news/creative-director-frida-giannini-ceo-patrizio-di-marco-step-down-from-gucci-marco-bizzarri-appointed-ceo/)
- [Kering — Alessandro Michele stepping down as Gucci’s Creative Director (23 November 2022)](https://www.kering.com/en/news/alessandro-michele-stepping-down-as-gucci-s-creative-director/)
- [Kering — Gucci ends its collaboration with Sabato De Sarno (6 February 2025)](https://www.kering.com/en/news/gucci-ends-its-collaboration-with-sabato-de-sarno/)
- [Kering — Demna appointed Artistic Director of Gucci (13 March 2025)](https://www.kering.com/en/news/demna-appointed-artistic-director-of-gucci/)

Each ledger walk links its own published source. Walks are recorded only when a source names the model, the house and the show; the ledger is incomplete by design.

Cite as: The Cast Index, "Gucci", https://thecastindex.com/houses/gucci.