# São Paulo desk — Brazil > São Paulo Fashion Week, founded in 1995, is Latin America’s pre-eminent week and introduced binding runway diversity quotas in 2009. Brazilian-origin bodycare in the archive is casting-kit context, not a perfume counter. - Canonical: https://thecastindex.com/markets/brazil - Country: Brazil - Beauty lens: Brazilian bodycare ## Should you use this desk? Use this desk for SPFW, Brazilian-nationality faces, and Brazil-origin products such as Sol de Janeiro. Skip a map that starts and ends in Europe. Skip this if you need a European heritage-house credit sheet this month. 1 on the Global 50, led by Lais Ribeiro at #48 (84.5/100). ## Faces - #48 [Lais Ribeiro](https://thecastindex.com/models/lais-ribeiro) - Watch [Adriana Lima](https://thecastindex.com/models/adriana-lima) - Watch [Isabeli Fontana](https://thecastindex.com/models/isabeli-fontana) - Watch [Caroline Trentini](https://thecastindex.com/models/caroline-trentini) - Watch [Alessandra Ambrosio](https://thecastindex.com/models/alessandra-ambrosio) - Watch [Raquel Zimmermann](https://thecastindex.com/models/raquel-zimmermann) - Watch [Luiza Perote](https://thecastindex.com/models/luiza-perote) - Watch [Gisele Bündchen](https://thecastindex.com/models/gisele-bundchen) ## Calendar - [São Paulo Fashion Week AW26](https://thecastindex.com/events/sao-paulo-fashion-week-2026) — 14–18 October 2026 ## Origin-market products - [Sol de Janeiro Brazilian Bum Bum Cream](https://thecastindex.com/beauty/sol-de-janeiro-brazilian-bum-bum-cream) ## FAQ ### When is São Paulo Fashion Week? From 2026 it runs as a single October edition after Rio Fashion Week’s debut earlier in the year. The Cast Index AW26 record is 14–18 October 2026. ### What is SPFW known for besides design? Casting policy. In 2009 it required at least 10% of models in any runway show to be Black or Indigenous — among the first binding quotas at a major week. ### Is Sol de Janeiro in the ranking? No product is in the ranking. Bodycare sits in the beauty archive when it serves a casting-kit role. Affiliate links are labelled when live.