# Seoul desk — South Korea

> Seoul Fashion Week, a Seoul Metropolitan Government initiative since 2000, is the casting capital the Big Four still under-cover. The desk pairs Korean faces with K-beauty prep — essences, SPF, lip masks — that actually serve season finishes.

- Canonical: https://thecastindex.com/markets/south-korea
- Country: South Korea
- Beauty lens: K-beauty prep

## Should you use this desk?

Use this desk for Seoul Fashion Week, Korean-nationality faces, and South Korea–origin products (Laneige, COSRX, Beauty of Joseon). Skip it if you need a Paris house credit sheet.

Skip this if you only need Fédération or CFDA dates. Seoul is a government-backed week with its own calendar at Dongdaemun Design Plaza.

1 on the Global 50, led by Sora Choi at #9 (89.5/100).

## Faces

- #9 [Sora Choi](https://thecastindex.com/models/sora-choi)
- Watch [HoYeon Jung](https://thecastindex.com/models/hoyeon-jung)
- Watch [Hye-rim Park](https://thecastindex.com/models/hye-rim-park)

## Calendar

- [Seoul Fashion Week SS27](https://thecastindex.com/events/seoul-fashion-week-2026) — 1–7 September 2026

## Origin-market products

- [Beauty of Joseon Daily Relief Sunscreen SPF 40](https://thecastindex.com/beauty/beauty-of-joseon-daily-relief-sunscreen)
- [Laneige Lip Sleeping Mask](https://thecastindex.com/beauty/laneige-lip-sleeping-mask)
- [COSRX Advanced Snail 96 Mucin Power Essence](https://thecastindex.com/beauty/cosrx-advanced-snail-96-mucin-power-essence)
- [TIRTIR Mask Fit Red Cushion](https://thecastindex.com/beauty/tirtir-mask-fit-red-cushion)
- [Anua Heartleaf 77% Soothing Toner](https://thecastindex.com/beauty/anua-heartleaf-77-soothing-toner)

## FAQ

### When is Seoul Fashion Week?

It is biannual. The Cast Index SS27 edition is listed as 1–7 September 2026 at Dongdaemun Design Plaza, marking the week’s 25th anniversary season. Confirm on the live event page.

### Who organises Seoul Fashion Week?

The Seoul Design Foundation under the Seoul Metropolitan Government. The week launched in 2000 as a government-backed platform for Korean design.

### Is this an Olive Young storefront?

No. Products enter the archive only when they serve a season finish or professional reference. Shopping links may be affiliates; rankings are never for sale.