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City guide · 5 min read · Updated July 2026

London Fashion Week: the insider guide

Photo: VirtuallyLondonBecky, CC BY-SA 4.0 · credits

London Fashion Week is the Big Four’s laboratory — the week most associated with experimentation, emerging designers, and creative risk. It runs second each season, after New York and before Milan, and is organised by the British Fashion Council.

When it runs

London shows immediately after New York each season — February for autumn/winter, September for spring/summer — handing over to Milan next.

What defines it

London is the most experimental stop on the calendar, long associated with directional, avant-garde design and a pipeline of graduate talent (its art-school scene, led by Central Saint Martins, is a global talent source). It is organised by the British Fashion Council, which actively champions emerging designers.

Sources: London Fashion Week — Wikipedia · Facts summarised in our own words; text under CC BY-SA where sourced from Wikipedia.

FAQ

Common questions

When is London Fashion Week?
London Fashion Week runs twice a year, in February and September, immediately after New York and before Milan.
Who runs London Fashion Week?
It is organised by the British Fashion Council, which is known for supporting emerging and experimental designers.

Next in the handbook

Milan Fashion Week: the insider guide ↗