September 2026 launch
Dyson · Tools
Airsmooth Styling Brush
A single brush for a shaped blowout. Consider this when a multi-attachment curling system is more than your routine needs.
Desk shop · AW26
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Considered beauty products and wardrobe references. Understand the formula or silhouette, compare the options, then visit the brand for current pricing and availability.
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New arrivals & recognised favourites
On our radar.
Recent launches and useful additions, with the details to choose well. Sources checked 8 September 2026; each guide identifies the evidence behind its inclusion.
August 2026 launch
Sol de Janeiro · Fragrance
Cheirosa 74 Intense Perfume Mist
The pineapple-and-amber addition to the fragrance edit: sample its dry-down before deciding whether you want a full bottle.
Brand-listed bestseller
Huda Beauty · Setting
Easy Bake Loose Baking & Setting Powder
A loose-powder reference for a more matte finish. Apply selectively so a luminous base retains its shape and light.
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56 picks
- Beauty · Dyson
Beauty · Dyson
Airsmooth Styling Brush
A single brush for a shaped blowout. Consider this when a multi-attachment curling system is more than your routine needs.
- Guide price
- Price on retailer
- Retailer
- Dyson
- Beauty · Sol de Janeiro
Beauty · Sol de Janeiro
Cheirosa 74 Intense Perfume Mist
The pineapple-and-amber addition to the fragrance edit: sample its dry-down before deciding whether you want a full bottle.
- Guide price
- Price on retailer
- Retailer
- Sol de Janeiro
- Beauty · Jung Saem Mool
Beauty · Jung Saem Mool
Essential Skin Nuder Cushion
A lighter-coverage cushion alternative for readers who want a natural finish and controlled touch-ups.
- Guide price
- Price on retailer
- Retailer
- Jung Saem Mool
- Beauty · ILIA
Beauty · ILIA
Thru Line Waterproof Eyeliner
A pencil alternative to liquid liner when you want a softer edge or a quick smoky shape.
- Guide price
- Price on retailer
- Retailer
- ILIA
- Beauty · ILIA
Beauty · ILIA
Sun Serum Mineral Sunscreen SPF 50
The dedicated sunscreen option in ILIA’s range. Choose it for protection-first prep rather than the coverage of Super Serum Skin Tint.
- Guide price
- Price on retailer
- Retailer
- ILIA
- Beauty · Olaplex
Beauty · Olaplex
No.3PLUS Complete Repair Treatment
The current successor deserves its own page: the shorter routine should not be confused with the original No.3 instructions.
- Guide price
- Price on retailer
- Retailer
- Olaplex
- Beauty · e.l.f. Cosmetics
Beauty · e.l.f. Cosmetics
Halo Glow Skin Tint SPF 50
A light-coverage option for comparing tints by finish and shade availability, with the sunscreen directions kept visible.
- Guide price
- Price on retailer
- Retailer
- e.l.f. Cosmetics
- Beauty · Huda Beauty
Beauty · Huda Beauty
Easy Bake Loose Baking & Setting Powder
A loose-powder reference for a more matte finish. Apply selectively so a luminous base retains its shape and light.
- Guide price
- Price on retailer
- Retailer
- Huda Beauty
- Beauty · Medicube
Beauty · Medicube
PDRN Pink Peptide Serum
A useful place to separate a popular ingredient name from the practical question: does this serum fit your existing prep routine?
- Guide price
- Price on retailer
- Retailer
- Medicube
- Beauty · eos
Beauty · eos
Vanilla Cashmere Body Lotion
An accessible lotion format for readers who enjoy scent as part of body care. The fragrance preference matters as much as the texture.
- Guide price
- Price on retailer
- Retailer
- eos
- Beauty · Beautyblender
Beauty · Beautyblender
Original Makeup Sponge
A simple application tool for softening foundation edges. Cleaning and drying space are part of the purchase decision.
- Guide price
- Price on retailer
- Retailer
- Beautyblender
- Beauty · Rhode
Beauty · Rhode
Pocket Blush
The cream-stick counterpart to liquid blush: useful when you prefer to pick up a little colour and build it in place.
- Guide price
- Price on retailer
- Retailer
- Rhode
- Beauty · Summer Fridays
Beauty · Summer Fridays
SoftLine Lip Liner
Fills the missing lip-liner role in a balm-heavy catalogue. Choose depth and undertone first, then decide how visible the outline should be.
- Guide price
- Price on retailer
- Retailer
- Summer Fridays
- Beauty · Yves Saint Laurent Beauty
Beauty · Yves Saint Laurent Beauty
Lash Clash Extreme Volume Mascara
A volume-focused alternative to the existing lengthening mascara edit, with brown and colour options for different levels of definition.
- Guide price
- Price on retailer
- Retailer
- Yves Saint Laurent Beauty
- Beauty · Biodance
Beauty · Biodance
Bio-Collagen Real Deep Mask
A longer mask ritual for readers who enjoy that format. A familiar moisturiser is the simpler choice when time is short.
- Guide price
- Price on retailer
- Retailer
- Biodance
- Beauty · Redken
Beauty · Redken
Acidic Bonding Concentrate Leave-In Treatment
Adds a leave-in option to a treatment-heavy hair shelf. Useful when you want a conditioning step that stays in during styling.
- Guide price
- Price on retailer
- Retailer
- Redken
- Beauty · Essie
Beauty · Essie
Gel by Essie Glazed Chrome Topcoat
A finish-changing addition to the nail edit: compare an effect topcoat with a plain colour before buying another full manicure system.
- Guide price
- Price on retailer
- Retailer
- Essie
- Beauty · Dyson
Beauty · Dyson
Airwrap Co-anda2x Multi-styler and Dryer
The versatile counterpart to a dedicated dryer brush. Consider it when you regularly switch between curls, volume and straighter styles.
- Guide price
- Price on retailer
- Retailer
- Dyson
-
Beauty · Charlotte Tilbury
Hollywood Flawless Filter
UK glow booster for Couture glass skin — alone, under or over base.
- Guide price
- from £40
- Retailer
- Charlotte Tilbury
Checked 2026-07-20 · may have changed at checkout
-
Beauty · Rare Beauty
Soft Pinch Liquid Blush
One-dot Soft flush cheek — temperature on skin, not a sculpted apple.
- Guide price
- $25
- Retailer
- Sephora
Checked 2026-07-20 · may have changed at checkout
-
Beauty · Laneige
Paid linkLip Sleeping Mask
Overnight cushion under Wet lip signal before colour or clear shine.
- Guide price
- Price on retailer
- Retailer
- Cult Beauty
-
Beauty · Summer Fridays
Lip Butter Balm
Everyday lip balm — soft sheen that reads as care, not colour.
- Guide price
- from £23
- Retailer
- Summer Fridays
Checked 2026-07-20 · may have changed at checkout
-
Beauty · Dior
Dior Addict Lip Glow Oil
Wet lip signal — reflective mouth when eyes and brows stay quiet.
- Guide price
- Price on retailer
- Retailer
- Dior
-
Beauty · Beauty of Joseon
Paid linkDaily Relief Sunscreen SPF 40
Protect step — weightless SPF that sits invisibly under a glass base.
- Guide price
- Price on retailer
- Retailer
- Beauty of Joseon
-
Beauty · COSRX
Paid linkAdvanced Snail 96 Mucin Power Essence
Glass-skin hydration layer under radiant base.
- Guide price
- Price on retailer
- Retailer
- COSRX
-
Beauty · The Ordinary
Paid linkGlycolic Acid 7% Exfoliating Toner
Evening texture step — follow brand patch-test and SPF guidance.
- Guide price
- Price on retailer
- Retailer
- The Ordinary
-
Beauty · Sol de Janeiro
Paid linkBrazilian Bum Bum Cream
Body moisture with a known scent — casting-kit staple outside complexion shade risk.
- Guide price
- Price on retailer
- Retailer
- Sol de Janeiro
-
Beauty · Olaplex
Paid linkNo.3 Hair Perfector
Retail bond treatment — hair silhouette kit staple.
- Guide price
- Price on retailer
- Retailer
- Olaplex
-
Beauty · Gisou
Honey Infused Lip Oil
Wet-lip shine with honey weight — gloss that holds a highlight.
- Guide price
- Price on retailer
- Retailer
- Gisou
-
Beauty · Merit
Flush Balm
Soft flush cheek — cream balm that melts in with fingers, no tools.
- Guide price
- from £28
- Retailer
- Merit
Checked 2026-07-20 · may have changed at checkout
-
Beauty · REFY
Brow Sculpt
UK graphic brow hold — laminated line that stays put under lights.
- Guide price
- Price on retailer
- Retailer
- REFY
-
Beauty · CeraVe
Paid linkHydrating Facial Cleanser
Barrier-aware cleanse for Couture glass skin — dirt off, tightness out of the frame.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Beauty · CeraVe
Paid linkMoisturising Lotion
Lightweight ceramide lotion for Couture glass skin — moisture without cream weight on camera.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Beauty · La Roche-Posay
Paid linkAnthelios UVMune 400 Invisible Fluid SPF50+
Invisible SPF50+ fluid for Couture glass skin — protect without a white cast on camera.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Beauty · The Ordinary
Paid linkNiacinamide 10% + Zinc 1%
Water-based niacinamide treat for Couture glass skin when shine and texture need quieting.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Beauty · Anua
Paid linkHeartleaf 77% Soothing Toner
Heartleaf toner for Couture glass skin — calm slip after cleanse, before serum.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Beauty · e.l.f. Cosmetics
Paid linkHalo Glow Liquid Filter
Soft-focus glow booster for Couture glass skin — alone, mixed, under or over base.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Beauty · Vaseline
Paid linkLip Therapy Original
100% petrolatum occlusive for Wet lip signal — clear shine the photograph can read.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Beauty · Aquaphor
Paid linkHealing Ointment
41% petrolatum occlusive for Wet lip signal — cushion the mouth, then add shine.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Beauty · e.l.f. Cosmetics
Paid linkCamo Liquid Blush
One-dot Soft flush cheek — high pigment blended as temperature, not a sculpted apple.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Beauty · Color Wow
Paid linkDream Coat Supernatural Spray
Heat-activated anti-frizz for Hair as silhouette — glassy line that holds through humidity.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Beauty · K18
Paid linkLeave-In Molecular Repair Hair Mask
Four-minute leave-in peptide mask for Hair as silhouette between chemical services.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Beauty · Maybelline
Paid linkLash Sensational Sky High Mascara
Flex Tower length for Graphic punctuation — one lash beat on an otherwise clean face.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Beauty · NYX Professional Makeup
Paid linkEpic Ink Liner
Brush-tip waterproof liner for Graphic punctuation — one hard line, then restraint.
- Guide price
- Price on retailer
- Retailer
- Amazon
-
Fashion · adidas
Paid linkSamba (reference silhouette)
Low-profile trainer that disappears under casting trousers — face stays primary.
- Guide price
- Price on retailer
- Retailer
- Amazon UK
-
Fashion · Longchamp
Le Pliage Original tote
Foldable tote that clears the face on travel and front-row days.
- Guide price
- from £115
- Retailer
- Longchamp
Checked 2026-07-20 · may have changed at checkout
-
Fashion · Veja
Paid linkV-10 sneaker (reference)
Chrome-free leather trainer — clean court line under cropped hems.
- Guide price
- Price on retailer
- Retailer
- Amazon UK
-
Fashion · Birkenstock
Paid linkArizona sandal (reference)
Footbed staple — two-strap line that grounds wide-leg trousers.
- Guide price
- Price on retailer
- Retailer
- Birkenstock
-
Fashion · New Balance
Paid link9060 sneaker (reference)
Chunky lifestyle runner — volume stays in the shoe, not the face.
- Guide price
- Price on retailer
- Retailer
- Amazon UK
-
Fashion · On
Paid linkCloudmonster (reference)
Cushion trainer — sculpted sole that reads intentional on the move.
- Guide price
- Price on retailer
- Retailer
- Amazon UK
-
Fashion · Moncler
Maya down jacket (reference)
Short puffer silhouette for off-duty casting imagery — outline without logo noise.
- Guide price
- Price on retailer
- Retailer
- Moncler
-
Fashion · Lemaire
Croissant / twisted bag (reference)
Soft sculptural carry that leaves the face clear.
- Guide price
- Price on retailer
- Retailer
- Lemaire
-
Fashion · Acne Studios
Fringed wool scarf (reference)
Face-framing accessory — pairs with soft-flush finishes.
- Guide price
- Price on retailer
- Retailer
- Mytheresa
-
Fashion · Ganni
Print blouse / soft RTW (reference)
Contemporary colour — print energy that punctuates a quiet rail.
- Guide price
- Price on retailer
- Retailer
- Ganni
-
Fashion · Totême
Scarf-knit / column knit (reference)
Knit column that keeps neck and face open.
- Guide price
- Price on retailer
- Retailer
- Totême
-
Fashion · The Row
Oratorio coat (reference silhouette)
Quiet-luxury outerwear — a shoulder line with no logo noise.
- Guide price
- Price on retailer
- Retailer
- The Row
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