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The Cast Index

AW26 / complete

25 March–1 April 2026

Shanghai
Fashion Week

Event: Shanghai Fashion Week. Season: AW26. Dates: 25 March–1 April 2026. Venue: Shanghai · venues across Huangpu, Jing’an and Pudong New Area.

The Autumn/Winter 2026 season, themed "Design Ahead, Fashion Ascends," ran 25 March–1 April 2026 across Shanghai’s Huangpu, Jing’an and Pudong districts, opening with a show from HPLY and closing with Shanghai-based label EP Yaying. Maison Margiela staged the global debut of its Autumn/Winter 2026 collection on 1 April, followed by a dedicated exhibition.

01 / Essential answer

When was Shanghai Fashion Week 2026?

Shanghai Fashion Week AW26 ran from 25 March–1 April 2026 in Shanghai, China. Confirmed brands include HPLY, EP Yaying, Maison Margiela. Venues, cast and beauty teams vary by house.

02 / History

A government-backed founding

Shanghai Fashion Week was founded in 2001, supported by China’s Ministry of Commerce and hosted under the Shanghai Municipal Government, organised in coordination with the Shanghai Textile (Group) Corporation as part of the broader Shanghai International Fashion Culture Festival. It runs twice yearly, previewing spring/summer and autumn/winter collections each season.

03 / History

Design by Shanghai and Labelhood

In 2013, the week launched the "Design by Shanghai" programme in partnership with the British Fashion Council, giving independent local designers international exposure, the same year its trade-show component, Mode Shanghai, partnered with New York-based ENK International. In 2016, Labelhood debuted as an official satellite platform, growing out of stylist Tasha Liu’s Dongliang concept store, founded in 2009; the two formally merged in 2018. Labelhood has since grown into a major designer-incubation platform, supporting more than 100 designers across roughly 180 shows over nine-plus seasons, charging emerging designers a modest fee rather than commercial runway costs to lower the barrier to showing internationally.

04 / History

The 2026 season

The Autumn/Winter 2026 season, themed "Design Ahead, Fashion Ascends," ran 25 March–1 April 2026 across venues in Shanghai’s Huangpu, Jing’an and Pudong New Area districts. HPLY opened the season and Shanghai-based label EP Yaying closed it, while Maison Margiela staged the global debut of its Autumn/Winter 2026 collection on 1 April, followed by a dedicated exhibition running through 6 April.

05 / At a glance

Quick facts.

  • Founded in 2001 with support from China’s Ministry of Commerce and the Shanghai Municipal Government
  • Held twice yearly as part of the broader Shanghai International Fashion Culture Festival
  • Partnered with the British Fashion Council on the "Design by Shanghai" programme from 2013, giving independent local designers international exposure
  • Its Labelhood platform, launched in 2016 out of Tasha Liu’s Dongliang concept store, has supported more than 100 emerging designers across roughly 180 shows
  • The Autumn/Winter 2026 season ran under the theme "Design Ahead, Fashion Ascends"
  • Maison Margiela staged the global debut of its Autumn/Winter 2026 collection in Shanghai on 1 April 2026

Facts on this page are drawn from public record and organiser announcements, summarised in our own words. Last reviewed 2026-07-15. Corrections: desk@thecastindex.com.

06 / Beauty direction

The look

Beauty credits are tracked by individual show, not attributed to the week as a whole.

Hair credits
Designer-appointed teams
Makeup credits
Designer-appointed artists

07 / Ones to watch

Who broke out at Shanghai?

The Cast Index desk is building the casting record for Shanghai Fashion Week. New faces from this week will appear here as they are confirmed.

The full Rising board ↗

FAQ

Shanghai AW26, answered

When is Shanghai Fashion Week 2026?
Shanghai Fashion Week AW26 runs 25 March–1 April 2026 at Shanghai · venues across Huangpu, Jing’an and Pudong New Area in Shanghai, China.
Which brands show at Shanghai Fashion Week?
Confirmed brands at Shanghai Fashion Week AW26 include HPLY, EP Yaying, Maison Margiela.
Who leads hair and makeup at Shanghai Fashion Week?
Shanghai Fashion Week does not have one beauty team for the full week. Beauty credits are tracked by individual show, not attributed to the week as a whole.
When was Shanghai Fashion Week founded?
Founded in 2001 with support from China’s Ministry of Commerce and the Shanghai Municipal Government