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ChanelCreative directors & runway casting

Who is the creative director of Chanel?

Matthieu Blazy is Chanel’s artistic director of fashion activities, a role announced in December 2024. Before: Virginie Viard (2019–2024). Checked 22 October 2026. Chanel has had 4 creative leads since 1910, each sourced on this page. The Cast Index ledger records 4 verified runway walks for Chanel, by models including Anok Yai, Vittoria Ceretti and Alex Consani.

Artistic director of fashion activities
Matthieu Blazy
Since
2025
Previously
Virginie Viard (2019–2024)

Blazy joined the house in 2025 and showed his first collection, spring/summer 2026, at the Grand Palais in October 2025. He is responsible for haute couture, ready-to-wear and accessories.

Checked 22 October 2026 · CHANEL — Financial results for the year ended 31 December 2025 (19 May 2026) ↗ · All houses

Photo: Mihaela Claudia Puscas · Unsplash License

Faces on the ledger

Creative director timeline

Who have been Chanel’s creative directors?

4 creative leads from 1910 to today. Titles are given as the house used them. Each row links its source. Checked 22 October 2026.

  1. 1910–1971

    Gabrielle Chanel

    Founder and designer (couture house closed 1939–1954)

    CHANEL — The House of CHANEL, 1910 ↗
    CHANEL — The House of CHANEL, 1970s ↗

  2. 1971–1983

    Studio designers

    In-house teams after Gabrielle Chanel’s death, including Gaston Berthelot, Ramon Esparza and Philippe Guibourgé

    Encyclopedia of Clothing and Fashion — Gabrielle (Coco) Chanel ↗

  3. 1983–2019

    Karl Lagerfeld

    Artistic director

    CHANEL — The House of CHANEL, 1980s ↗
    CHANEL — The House of CHANEL, 2010s ↗

  4. 2019–2024

    Virginie Viard

    Artistic director of fashion collections

    CHANEL — The House of CHANEL, 2010s ↗
    CNN — Virginie Viard leaves Chanel (6 June 2024) ↗

  5. 2025–present

    Matthieu BlazyCurrent

    Artistic director of fashion activities

    CHANEL — Matthieu Blazy, Fashion Artistic Director ↗

Ledger

Which models have walked for Chanel?

The Cast Index ledger records 4 verified walks for Chanel, including Anok Yai, Vittoria Ceretti, Alex Consani, Liu Wen.

  1. Walked Anok Yai

    AW26 Couture

    Paris Haute Couture Week
    Source ↗
  2. Walked Vittoria Ceretti

    AW26 Couture

    Paris Haute Couture Week
    Source ↗
  3. Walked Alex Consani

    AW26

    Paris Fashion Week
    Source ↗
  4. Walked Liu Wen

    AW26 Couture

    Paris Haute Couture Week
    Source ↗

← Casting ledger · All houses · House tiers

Sources

  1. CHANEL — Financial results for the year ended 31 December 2025 (19 May 2026) ↗
  2. CHANEL — The House of CHANEL, 1910 ↗
  3. CHANEL — The House of CHANEL, 1970s ↗
  4. Encyclopedia of Clothing and Fashion — Gabrielle (Coco) Chanel ↗
  5. CHANEL — The House of CHANEL, 1980s ↗
  6. CHANEL — The House of CHANEL, 2010s ↗
  7. CNN — Virginie Viard leaves Chanel (6 June 2024) ↗
  8. CHANEL — Matthieu Blazy, Fashion Artistic Director ↗

Each of the 4 ledger walks above links its own published source. Identifiers: Wikidata · Wikipedia. Corrections: /corrections.

Chanel, answered

Who is the creative director of Chanel?

Matthieu Blazy is Chanel’s artistic director of fashion activities, a role announced in December 2024. Before: Virginie Viard (2019–2024). Checked 22 October 2026.

Who was the creative director of Chanel before Matthieu Blazy?

Matthieu Blazy succeeded Virginie Viard (artistic director of fashion collections, 2019–2024). The full timeline is on this page, with a source for each term.

Who have been Chanel’s creative directors?

In order: Gabrielle Chanel (founder, 1910–1971), Studio designers (1971–1983), Karl Lagerfeld (1983–2019), Virginie Viard (2019–2024), Matthieu Blazy (2025–present). Each entry in the timeline on this page links its source.

Which models have walked for Chanel?

The Cast Index ledger records 4 verified walks for Chanel, including Anok Yai, Vittoria Ceretti, Alex Consani, Liu Wen.