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Hair / A practical guide

The considered-hair edit.

Shape, hold and maintenance each do a different job. Build a routine around the result you want and the time you have.

Editorial guide · 8 September 2026

An abstract hair study illustrating the finish
AI editorial illustration · A study of the finish

01 / The approach

Make it yours.

  1. Choose your intended shape before adding styling products.

  2. Read whether a product belongs on damp or dry hair and whether it needs heat.

  3. Keep maintenance treatments separate from products that provide hold or immediate texture.

02 / The product edit

Choose your starting point.

Compare this edit

These are editorial suggestions based on published product information. They are not confirmed backstage products or hands-on test results.

03 / Around the runway

The wider picture.

Explore the fashion-week editions connected to this edit. Event coverage and casting records provide context; a shared city or season does not establish a model’s makeup credits.

AW26 · 19–23 February 2026London Fashion WeekExplore published casting records