Houses / Thailand
Thai fashion designers to know
Thai fashion runs from Bangkok womenswear houses such as DISAYA, SRETSIS, ASAVA and MILIN to menswear from Greyhound and PAINKILLER Atelier, BOYY bags, print-led ISSUE, avant-garde Wonder Anatomie and the silk heritage of Jim Thompson and Atelier Pichita. Each profile lists what the label makes and dated milestones, every one with its source.
How this guide works
What counts, and what we leave out
This is an introduction, not a ranking. We chose twelve labels that between them cover Thai womenswear, eveningwear, menswear, accessories, avant-garde design and silk heritage, and that have a public record we could check.
Every milestone links its own source. We left out celebrity wearers that sources name without an event or date, and honours we could not find on an official page. We found no Thai label on the official Paris womenswear calendar for SS27; TUBE GALLERY’s 2024 show in Paris took place during fashion week, but the sources do not say it was on the official schedule.
Facts were checked on 22 October 2026. If you represent one of these labels and see something out of date, send us a correction.
At a glance
The labels at a glance
| Label | Designer | Since | Known for |
|---|---|---|---|
| DISAYA | Disaya Sorakraikitikul, with Danai Sorakraikitikul | 2005 | Ready-to-wear: feminine ready-to-wear with couture-style embroidery |
| SRETSIS | Pim Sukhahuta, with her sisters Kly and Matina | 2002 | Ready-to-wear: whimsical prints and dreamy silhouettes |
| ASAVA | Polpat Asavaprapha | 2008 | Couture and eveningwear: minimalist “urban sophistication” and eveningwear |
| MILIN | Milin Yuvacharuskul | 2009 | Ready-to-wear: sensual, sophisticated day-to-night dressing |
| PAINKILLER Atelier | Siriorn Teankaprasith, with her brothers | — | Menswear: menswear tailoring and shirting, made on the idea that design and craft can heal |
| ISSUE | Founded by the designer known as Roj | 1999 | Ready-to-wear: one-off prints and bright colour with travel and tribal references |
| Greyhound Original | Bhanu Inkawat, with three co-founders | 1980 | Menswear: Bangkok menswear that grew into a lifestyle brand with cafés |
| BOYY | Wannasiri Kongman and Jesse Dorsey | 2006 | Accessories: structured bags, above all the Buckle bag |
| Jim Thompson | The Thai Silk Company, founded by James H. W. Thompson | 1951 | Textile heritage: Thai silk, sold as fabric, fashion and homeware |
| Atelier Pichita | Pichitra Boonyarataphan | 1980 | Textile heritage: womenswear reinterpreting Thai silks, hill-tribe patterns and traditional weaving |
| Wonder Anatomie | Chalermkiat “Pop” Khatikasemlert | 2009 | Ready-to-wear: anatomy and skeleton motifs, in clothing and laser-cut acrylic accessories |
| TUBE GALLERY | Pisit Jongnarangsin and Saksit Pisalasupong | — | Couture and eveningwear: dramatic occasionwear and ceremonial costume |
Profiles
Who they are and what they make.
-
Ready-to-wear · Bangkok
DISAYA
Disaya Sorakraikitikul, with Danai Sorakraikitikul
Disaya Sorakraikitikul studied at Central Saint Martins and launched her Bangkok house in 2005 with her husband, Danai, after a lingerie line shown at Elle Fashion Week in 2004, the Bangkok Post reported. Amy Winehouse wore a Disaya dress on the cover of Back to Black in 2006; the dress was auctioned in London in 2011 for the Amy Winehouse Foundation.
- Since
- 2005
- Makes
- Womenswear
- Trained
- Central Saint Martins, London (BA and MA)
- 2005 Launches the DISAYA house in Bangkok. Source ↗
- 2006 Amy Winehouse wears a Disaya dress on the cover of Back to Black. Source ↗
- 29 November 2011 The Back to Black dress is auctioned at Kerry Taylor in London for the Amy Winehouse Foundation; the Bangkok Post later reported it went to the Fundación Museo de la Moda in Santiago. Source ↗
- 2 November 2014 Shows at Jakarta Fashion Week. Source ↗
-
Ready-to-wear · Bangkok
SRETSIS
Pim Sukhahuta, with her sisters Kly and Matina
Founded in 2002 by three sisters, with Pim Sukhahuta as creative director, Kly on marketing and Matina on jewellery, SRETSIS (sisters spelled backwards) makes womenswear known for whimsical prints, plus accessories and the kidswear line Little Sister. The official Tokyo fashion week site holds its runway images for AW14, SS15 and AW15, and the label marked its 20th anniversary with the exhibition Into Sretsis Universe.
- Since
- 2002
- Makes
- Womenswear, shoes, bags and accessories, and the kidswear line Little Sister
-
Couture and eveningwear · Bangkok
ASAVA
Polpat Asavaprapha
Polpat Asavaprapha trained at Parsons and worked in New York before launching ASAVA in Bangkok in 2008, The Nation reported for the label’s tenth anniversary. The house is known for minimalist tailoring and eveningwear, including gowns for three Miss Universe Thailand titleholders up to 2017.
- Since
- 2008
- Makes
- Womenswear and eveningwear
- Trained
- Parsons; MBA, Claremont
-
Ready-to-wear · Bangkok
MILIN
Milin Yuvacharuskul
Milin Yuvacharuskul’s label dates itself to 2009 on its official LINE account, though some press give 2008. It makes day-to-night womenswear and took over the Miss Universe Thailand gowns in 2018, the Bangkok Post reported; its Spring/Summer 2026 collection, Eureka, showed in February 2026.
- Since
- 2009
- Makes
- Womenswear and eveningwear
-
Menswear · Bangkok
PAINKILLER Atelier
Siriorn Teankaprasith, with her brothers
Siriorn Teankaprasith studied menswear at ESMOD and lived in Paris for eight years before building PAINKILLER Atelier in Bangkok with her brothers. The label concentrates on tailoring and shirting, has shown on the main Bangkok International Fashion Week runway in 2024, 2025 and 2026, and made the staff uniform for the centralwOrld mall in 2025.
- Makes
- Menswear, mainly tailoring and shirting
- Trained
- ESMOD (menswear); eight years in Paris
-
Ready-to-wear · Bangkok
ISSUE
Founded by the designer known as Roj
ISSUE opened at Siam Square in Bangkok in 1999, Brand Buffet reported for its 20th anniversary, and is known for one-off prints, bright colour and references drawn from travel and tribal dress. It was one of ten Thai labels on the main runway at Bangkok International Fashion Week 2026. Its old web address now serves unrelated content, so follow the label through Instagram.
- Since
- 1999
- Makes
- Ready-to-wear
-
Menswear · Bangkok
Greyhound Original
Bhanu Inkawat, with three co-founders
Bhanu Inkawat and three friends founded Greyhound as a menswear label in Bangkok in 1980, according to the jury profile Design Singapore published for him; he was also the first president of the Bangkok Fashion Society. The first Greyhound Café opened in 1998 and a London café followed in 2018. The business is now part of Mud & Hound, a company listed on the Stock Exchange of Thailand.
- Since
- 1980
- Makes
- Clothing and accessories; Greyhound Café restaurants
- Trained
- Graphic design, Harrow College, London
-
Accessories · Bangkok and Milan
BOYY
Wannasiri Kongman and Jesse Dorsey
Wannasiri “Boy” Kongman, raised in Bangkok, and Jesse Dorsey met in New York in 2004 and made their first bag there; Kongman returned to Bangkok in 2005, the founders say. BOYY’s debut collection was for Spring/Summer 2006, with Colette in Paris as its first international stockist. It opened a Milan office in 2018 and a flagship on Via Bagutta in 2022, and its Buckle bag turned ten in 2025.
- Since
- 2006
- Makes
- Bags, shoes and some ready-to-wear
-
Textile heritage · Bangkok
Jim Thompson
The Thai Silk Company, founded by James H. W. Thompson
Jim Thompson is a company, not a designer: The Thai Silk Company, founded by the American James H. W. Thompson. The company’s own timeline dates its founding to 1951, its About page says 1950 and Britannica gives 1948; it marked its 75th anniversary on 5 March 2026. The Jim Thompson House in Bangkok was completed in 1959, and the company’s silk appeared in the third series of The White Lotus.
- Since
- 1951
- Makes
- Silk fabrics, fashion, accessories and home furnishings
-
Textile heritage · Bangkok
Atelier Pichita
Pichitra Boonyarataphan
Pichitra Boonyarataphan has run Atelier Pichita in Bangkok since 1980, SilverKris reports, making womenswear that reinterprets Thai silks, hill-tribe patterns and traditional weaving. Buro 247 counted its 42nd-year collection in 2023 among the notable Thai couture labels.
- Since
- 1980
- Makes
- Womenswear
-
Ready-to-wear · Bangkok
Wonder Anatomie
Chalermkiat “Pop” Khatikasemlert
Chalermkiat Khatikasemlert founded Wonder Anatomie in Bangkok in August 2009 after studying at the Institut Français de la Mode and interning at Maison Margiela, A Shaded View on Fashion reported. The label builds clothing and laser-cut acrylic accessories around anatomy and skeleton motifs, and has shown regularly at Vienna Fashion Week, most recently in 2025 with the support of the Royal Thai Embassy.
- Since
- 2009
- Makes
- Clothing and accessories
- Trained
- Institut Français de la Mode; internship at Maison Margiela
-
Couture and eveningwear · Bangkok
TUBE GALLERY
Pisit Jongnarangsin and Saksit Pisalasupong
Pisit Jongnarangsin and Saksit Pisalasupong, who both studied theatre arts, run TUBE GALLERY, a Bangkok label known for dramatic occasionwear; it celebrated 20 years in 2020, Sanook reported. The pair designed costumes for the 2015 SEA Games ceremonies and for the Manorah dance performed at King Bhumibol’s royal cremation in 2017, held a first New York runway in 2023, and showed their Spring/Summer 2025 collection in Paris during fashion week in 2024.
- Makes
- Occasionwear and costume
- Trained
- Both founders studied theatre arts
In person
Where to see Thai design in person
Bangkok International Fashion Week is the main stage. Its 2026 edition ran 1–11 October across Siam Center, Siam Discovery and Siam Paragon, with ten Thai labels on the main runway at Parc Paragon, including ISSUE and PAINKILLER Atelier.
Several labels here sell from their own Bangkok stores, and the Jim Thompson House is open to visitors. For the wider regional calendar, see the Asia fashion week calendar; for agencies and how to apply as a model in Thailand, see the Thailand modelling guide.
More designer guides: South Korean fashion designers to know · Indonesian fashion designers to know · Malaysian fashion designers to know · Vietnamese fashion designers to know · Japanese fashion designers to know · Mexican fashion designers to know · Brazilian fashion designers to know
Sources
Sources
Each milestone above links its own source. These are every page we relied on, checked on the date shown.
Represent one of these labels and spotted an error? Send a correction with a link to the record.
Quick answers
Thai designers, answered
Who are the best-known Thai fashion designers?
- There is no objective ranking. Labels with long public records include Greyhound and Atelier Pichita (both 1980), ISSUE (1999), SRETSIS (2002), DISAYA (2005) and ASAVA (2008). This guide gives each one’s dated milestones and sources.
Which Thai designer made Amy Winehouse’s Back to Black cover dress?
- DISAYA. Amy Winehouse wore a Disaya dress on the cover of Back to Black in 2006; it was auctioned in London in 2011 for the Amy Winehouse Foundation.
Is BOYY a Thai brand?
- It is run from Bangkok and Milan. Its founders, Wannasiri Kongman and Jesse Dorsey, met in New York in 2004; Kongman returned to Bangkok in 2005, and the debut collection was for Spring/Summer 2006.
When is Bangkok International Fashion Week?
- Once a year in October. The 2026 edition ran 1–11 October across Siam Center, Siam Discovery and Siam Paragon, with the main runway at Parc Paragon on 8–11 October.
When was Jim Thompson founded?
- The company’s own timeline dates The Thai Silk Company to 1951, though its About page says 1950 and Britannica gives 1948. It marked its 75th anniversary on 5 March 2026.