Houses / Brazil
Brazilian fashion designers to know
Brazilian fashion runs from SPFW regulars such as Herchcovitch;Alexandre, Ronaldo Fraga and João Pimenta to names known abroad: FARM Rio, Osklen, Melissa, Lenny Niemeyer swimwear, PatBO in New York and P. Andrade in Paris. Newer voices include Dendezeiro, Catarina Mina and the Indigenous-led Sioduhi Studio. Every milestone is dated and sourced.
How this guide works
What counts, and what we leave out
This is an introduction, not a ranking. We chose twelve labels that between them cover Brazilian ready-to-wear, eveningwear, menswear, swimwear, footwear, artisan craft, streetwear and Indigenous-led design, and that have a public record we could check.
São Paulo facts come from São Paulo Fashion Week’s own show listings for N60 (October 2025) and N61 (13–18 October 2026), which we read ourselves and checked against ELLE Brasil’s coverage. For international calendars we read the Fédération de la Haute Couture et de la Mode’s official Paris calendars from FW24 to SS27 and the CFDA’s official New York schedules: P. Andrade presented on the Paris menswear calendar in June 2025 and June 2026, and PatBO was on the New York schedule in September 2024 and February 2026. Where sources disagree on a date, the profile says so or leaves the date out.
Facts were checked on 22 October 2026. If you represent one of these labels and see something out of date, send us a correction.
At a glance
The labels at a glance
| Label | Designer | Since | Known for |
|---|---|---|---|
| Herchcovitch;Alexandre | Alexandre Herchcovitch | 1992 | Ready-to-wear: club culture, fetish and lingerie codes alongside red-carpet dressing |
| Ronaldo Fraga | Ronaldo Fraga | 1996 | Ready-to-wear: collections built around stories, from Zuzu Angel to the São Francisco River |
| João Pimenta | João Pimenta | — | Menswear: classic tailoring taken apart and rebuilt, with a theatrical streak |
| PatBO | Patricia Bonaldi | 2002 | Couture and eveningwear: hand-embroidered, beaded eveningwear made in Uberlândia |
| P. Andrade | Pedro Andrade and Paula Kim | 2021 | Menswear: sober, sport-influenced menswear that tests new materials and Brazilian craft |
| Osklen | Oskar Metsavaht | 1989 | Slow and sustainable: urban and beachwear from Rio, tied to its founder’s sustainability work |
| FARM Rio | Kátia Barros and Marcello Bastos | 1997 | Ready-to-wear: colourful prints, sold from Rio to New York and Paris |
| Lenny Niemeyer | Lenny Niemeyer, with Bel Niemeyer | — | Ready-to-wear: swimwear and beachwear with long-running Japanese influences |
| Melissa | Grendene | 1979 | Accessories: plastic shoes, starting from a sandal inspired by French Riviera fishermen’s footwear |
| Catarina Mina | Celina Hissa | 2008 | Textile heritage: bags and clothes handmade with artisan communities, from crochet to bilro lace |
| Dendezeiro | Hisan Silva and Pedro Batalha | 2019 | Streetwear and contemporary: adjustable, agender clothes with ties and inner fastenings |
| Sioduhi Studio | Sioduhi | — | Slow and sustainable: “Indigenous futurism”: gender-neutral clothes coloured with Maniocolor, a cassava-peel dye |
Profiles
Who they are and what they make.
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Ready-to-wear · São Paulo
Herchcovitch;Alexandre
Alexandre Herchcovitch
Photo: HERCHCOVITCH, CC BY-SA 4.0, Wikimedia Commons
Alexandre Herchcovitch launched his label with his 1992 graduation show at Faculdade Santa Marcelina and sold it to the InBrands group in 2008; he stayed until February 2016, when he chose not to renew his contract, ELLE Brasil reported. He returned in December 2022 through a joint venture in which his company, AMA12, pays InBrands, the owner of the name, to use it, ELLE reported that year; the label is now written Herchcovitch;Alexandre. He has also been creative director of À La Garçonne since 2015. The label opened SPFW N58 in October 2024, showed at N60 and opened N61 in October 2026, with a collection SPFW described as S&M fairies.
- Since
- 1992
- Makes
- Ready-to-wear, shown at São Paulo Fashion Week
- Trained
- Faculdade Santa Marcelina, São Paulo (graduation show, 1992)
- 1992 Launches the label with his graduation show at Faculdade Santa Marcelina. Source ↗
- 2008 Sells the label to the InBrands group. Source ↗
- 8 December 2022 Returns to the label with a show in a Bom Retiro warehouse, under a joint venture with InBrands, which holds the name. Source ↗
- 14 October 2024 Opens SPFW N58. Source ↗
- 13 October 2026 Opens SPFW N61. Source ↗
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Raised in Belo Horizonte, Ronaldo Fraga studied fashion at UFMG and later at Parsons, and showed his first collection, Eu amo coração de galinha, at Phytoervas Fashion in 1996, ELLE Brasil reported. His collections have taken subjects from Zuzu Angel and Guimarães Rosa to the São Francisco River. After six years away from live shows, he returned to SPFW in October 2025 with a homage to Milton Nascimento, a comeback he credits to his work with Minas Gerais craft groups, and at N61 he showed Cartas de Algodão for the Sou de Algodão cotton project.
- Since
- 1996
- Makes
- Ready-to-wear, sold from his store in Belo Horizonte’s Mercado Novo
- Trained
- Fashion at UFMG’s Belas Artes school; later studied at Parsons in New York
- 1996 Shows his first collection, Eu amo coração de galinha, at Phytoervas Fashion. Source ↗
- April 2013 Publishes Caderno de Roupas, Memórias e Croquis, revisiting 36 collections. Source ↗
- 13 October 2025 Returns to the SPFW runway after six years, with a homage to Milton Nascimento at the Museu da Língua Portuguesa. Source ↗
- 15 October 2026 Shows Cartas de Algodão with the Sou de Algodão project at SPFW N61. Source ↗
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Menswear · São Paulo
João Pimenta
João Pimenta’s menswear starts from classic tailoring, and ELLE Brasil describes him as both dressmaker and costume designer; in 2022 he dressed the play Deus de Spinoza. His store and atelier share a four-storey house in Pinheiros, São Paulo. He opened SPFW N55 in May 2023 at the Theatro Municipal with 65 looks marking 20 years of shows, and at N61 in October 2026 he turned ties, shirts, waistcoats and jackets into new pieces in black, white and grey, drawing on black tie and jazz musicians’ clothes, SPFW noted.
- Makes
- Menswear, and costumes for the theatre
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Couture and eveningwear · São Paulo and Uberlândia
PatBO
Patricia Bonaldi
Patricia Bonaldi grew up in Uberlândia, learned to sew from her mother and studied law before starting an eveningwear label in São Paulo in 2002, according to PatBO. Its atelier is in Uberlândia, which the label calls Brazil’s embroidery capital, and since 2015 it has run Costurando Sonhos there, a free school teaching embroidery, beading and sewing. PatBO shows in New York: it was on the CFDA’s official schedule in September 2024 and showed its FW26 collection on it in February 2026.
- Since
- 2002
- Makes
- Eveningwear and dresses
- Trained
- Learned to sew from her mother; studied law before turning to fashion
- 2002 Patricia Bonaldi founds the label and its atelier. Source ↗
- 2015 Starts Costurando Sonhos, a free embroidery and sewing school in Uberlândia. Source ↗
- February 2024 Shows its FW24 collection, Femme Frames, during New York Fashion Week at the Surrogate’s Court building. Source ↗
- 13 February 2026 Shows on the CFDA’s official New York Fashion Week schedule. Source ↗
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Menswear · São Paulo
P. Andrade
Pedro Andrade and Paula Kim
Pedro Andrade, who also runs the streetwear label Piet, started P. Andrade with his wife and co-designer, Paula Kim; the Fédération dates it to 2021. It debuted at SPFW that November at the Pinacoteca de São Paulo, testing biodegradable fibres and bio-based materials, ELLE Brasil reported. In June 2025 it presented on the official Paris menswear calendar, the first Brazilian label to do so according to FFW, and it returned in June 2026 with pieces made with Levi’s, Havaianas and Nike, and 13 of its 28 looks produced in Natal.
- Since
- 2021
- Makes
- Menswear
- Trained
- Industrial design (Pedro Andrade)
-
Slow and sustainable · Rio de Janeiro
Osklen
Oskar Metsavaht
Photo: Contato - OM.art, CC BY-SA 4.0, Wikimedia Commons
Oskar Metsavaht was a 25-year-old doctor on a 1986 Aconcagua expedition before he turned to clothing; Brazil Journal dates Osklen to 1989, though a 2011 UN News item gives 1997. He also founded Instituto-E, a Rio non-profit for sustainable development, and UNESCO named him a Goodwill Ambassador in 2011. In February 2026 Osklen co-created the Brazilian team’s Winter Olympics ceremony uniforms with Moncler, in recycled nylon, and in April it opened the first Rio Fashion Week with 36 looks it called a tribute to Rio.
- Since
- 1989
- Makes
- Menswear, womenswear, swimwear and footwear
- Trained
- Trained as a doctor
- 1989 Osklen is founded. Source ↗
- May 2011 Oskar Metsavaht is named a UNESCO Goodwill Ambassador. Source ↗
- February 2026 Co-creates the Brazilian team’s Winter Olympics ceremony uniforms with Moncler. Source ↗
- 14 April 2026 Opens the first Rio Fashion Week, at the former British Embassy in Rio. Source ↗
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Ready-to-wear · Rio de Janeiro
FARM Rio
Kátia Barros and Marcello Bastos
Kátia Barros, a designer and still its creative director, and Marcello Bastos founded FARM Rio in Rio de Janeiro in 1997, starting with printed clothes at a local independent market, the Babilônia Feira Hype. The United States became its first market outside Brazil in 2019, with a flagship in SoHo, and in April 2022 it opened a pop-up at Le Bon Marché in Paris and began selling online across Europe, ELLE Brasil reported. Its own site lists US shops in New York, Miami and Venice.
- Since
- 1997
- Makes
- Womenswear
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Ready-to-wear · Rio de Janeiro
Lenny Niemeyer
Lenny Niemeyer, with Bel Niemeyer
ELLE Brasil counts Lenny Niemeyer among the leading Brazilian swimwear labels and notes its long-running Japanese influences; the designer’s daughter, Bel Niemeyer, now shares creative direction with her. The label marked 30 years by closing SPFW N52 in November 2021 with a show on the Caminho Niemeyer in Niterói. In August 2025 it showed in Rio for the first time in ten years, at the Palácio Gustavo Capanema, and in April 2026 it closed the first Rio Fashion Week with a 35th-anniversary retrospective at the Museu do Amanhã.
- Makes
- Swimwear and beachwear
- November 2021 Closes SPFW N52 with a 30th-anniversary show on the Caminho Niemeyer in Niterói. Source ↗
- 23 August 2025 Shows Summer 2026 at the Palácio Gustavo Capanema, its first Rio show in ten years. Source ↗
- 18 April 2026 Closes the first Rio Fashion Week with a 35th-anniversary retrospective at the Museu do Amanhã. Source ↗
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Accessories · Brazil, with Galerias in São Paulo and New York
Melissa
Grendene
Melissa, a brand of the Brazilian footwear group Grendene, began with a plastic sandal inspired by fishermen’s footwear on the French Riviera and turned 40 in 2019, O Povo reported. It opened its first US store in SoHo in February 2012 and announced its first permanent UK store, on King Street in Covent Garden, in 2014; FashionUnited listed Jason Wu, Gareth Pugh, Vivienne Westwood and Karl Lagerfeld among its collaborators. Its Galerias, at 500 Broadway in New York and on Rua Oscar Freire in São Paulo, also stage exhibitions.
- Since
- 1979
- Makes
- Plastic shoes and sandals
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Textile heritage · Ceará
Catarina Mina
Celina Hissa
Celina Hissa founded Catarina Mina in Ceará in 2008, starting with bags that combined carnaúba palm straw and crochet. The label works with about 450 artisans in more than 30 communities, ELLE Brasil reported in 2024. It made its SPFW debut that April with 40 looks using six techniques, among them bilro and labirinto lace and filé embroidery. Its October 2025 collection was devoted to the carnaúba palm and came with a crochet sandal made with the French brand Veja, Veja’s first international partnership with a Brazilian label. At N61 its collection took on the sertão and its rains.
- Since
- 2008
- Makes
- Bags, accessories and clothing
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Streetwear and contemporary · Salvador
Dendezeiro
Hisan Silva and Pedro Batalha
Hisan Silva and Pedro Batalha started Dendezeiro in 2019 because they could not find clothes cut for Black bodies in a fashion scene they saw as white and Eurocentric, ELLE Brasil reported; internal and external ties make the pieces adjustable. After three editions of Casa de Criadores, the Salvador label joined SPFW in June 2022 with a fashion film shot in Bahia. Its N61 collection in October 2026, Oração de barbearia, drew on Brazilian women in hip-hop; ELLE notes that in the past year it also made its Rio Fashion Week debut and its first international show, in Italy.
- Since
- 2019
- Makes
- Agender clothing, from streetwear to tailoring
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Slow and sustainable · Manaus
Sioduhi Studio
Sioduhi
Sioduhi, a designer of the Piratapuya people, was born in 1995 in the Mariwá community in the Alto Rio Negro and works from Manaus, Portal Amazônia reports. With Adeilson Lopes and support from Sebrae’s Inova Amazônia programme he developed Maniocolor, a natural dye made from cassava peel, and he also works with tucum palm fibre and rubberised cotton. After three seasons at Brasil Eco Fashion Week, his label opened Casa de Criadores in December 2024. Covering its return in December 2025, ELLE Brasil called it the first label from Brazil’s North on that week’s official line-up.
- Makes
- Gender-neutral clothing
- 5 September 2021 Launches Weá Terra Fértil, a piece commissioned by National Geographic Brasil, for Amazon Day. Source ↗
- December 2022 Shows looks dyed with Maniocolor at the sixth Brasil Eco Fashion Week. Source ↗
- December 2024 Opens Casa de Criadores 55 with Fio da vida (Kahtiridá). Source ↗
- December 2025 Returns to Casa de Criadores, at its 57th edition, with a collection on Alto Rio Negro astronomy. Source ↗
In person
Where to see Brazilian design in person
São Paulo Fashion Week is the home stage: its N61 edition ran 13–18 October 2026, with its hub at the Pavilhão das Culturas Brasileiras in Ibirapuera Park. Our São Paulo Fashion Week guide explains how the week began in 1995 and how its October edition sits next to Rio, and the fashion week calendar has the next dates.
Rio de Janeiro has its own week again: Osklen opened and Lenny Niemeyer closed the first Rio Fashion Week in April 2026. FARM Rio has shops in New York and Miami, and Melissa’s Galerias at 500 Broadway in New York and on Rua Oscar Freire in São Paulo stage exhibitions alongside the shoes. P. Andrade presented in Paris during men’s fashion week in June 2025 and June 2026.
For agencies and how to start as a model in Brazil, read the Brazil modelling guide; for SPFW faces and Brazilian products, the Brazil market page; and for craft and style, our Brazil style guides.
More designer guides: South Korean fashion designers to know · Indonesian fashion designers to know · Malaysian fashion designers to know · Thai fashion designers to know · Vietnamese fashion designers to know · Japanese fashion designers to know · Mexican fashion designers to know
Sources
Sources
Each milestone above links its own source. These are every page we relied on, checked on the date shown.
Represent one of these labels and spotted an error? Send a correction with a link to the record.
Quick answers
Brazilian designers, answered
Which Brazilian designers show at Paris or New York Fashion Week?
- P. Andrade, by Pedro Andrade and Paula Kim, presented on the official Paris menswear calendar in June 2025 and June 2026; FFW called it the first Brazilian label on that calendar. PatBO, Patricia Bonaldi’s eveningwear label, was on the CFDA’s official New York schedule in September 2024 and February 2026.
Who showed at São Paulo Fashion Week in October 2026?
- SPFW N61 ran 13–18 October 2026. Herchcovitch;Alexandre opened the week, and the line-up included João Pimenta, Catarina Mina, Ronaldo Fraga with the Sou de Algodão project, and Dendezeiro, whose collection drew on Brazilian women in hip-hop.
Does Alexandre Herchcovitch own his label?
- Not the name. He sold the label to the InBrands group in 2008 and left in 2016. Since December 2022 he has run it again, as Herchcovitch;Alexandre, through a joint venture in which his company pays InBrands, the owner of the name, to use it, ELLE Brasil reported in 2022.
Where is FARM Rio from?
- Rio de Janeiro. Kátia Barros and Marcello Bastos founded it there in 1997, selling printed clothes at a local market. The United States became its first market outside Brazil in 2019, and in 2022 it opened a pop-up at Le Bon Marché in Paris.
Which Brazilian labels work with Indigenous and artisan makers?
- Sioduhi Studio is led by Sioduhi, a designer of the Piratapuya people, who dyes clothes with Maniocolor, made from cassava peel. Catarina Mina works with about 450 artisans in more than 30 communities, and Ronaldo Fraga’s October 2025 return to SPFW grew out of his work with Minas Gerais craft groups.