Innai and Innai Red

Quick facts

Innai and Innai Red at a glance

Behind the label

Izrin Ismail, after her mother Aishah Salleh

Based

Kuala Lumpur, Malaysia

Since

2003

Focus

Textile heritage

Makes

Batik ready-to-wear and Raya lines; bespoke bridal and eveningwear

Official site

innaiandco.com ↗

Instagram

@innaiandco ↗

The person and the label

Who is behind Innai and Innai Red?

Aishah Salleh started the hand-drawn batik label Innai in 2003; her daughter, Izrin Ismail, took it over in 2011 and launched Innai Red for bespoke bridal and eveningwear in 2012, The Edge reported. The label now sells Raya ready-to-wear and luxury lines alongside its batik.

Timeline

Innai and Innai Red, dated

1. 2003Aishah Salleh starts Innai as a hand-drawn batik label. Source ↗
2. 2011Izrin Ismail takes over the label. Source ↗
3. March 2012Launches Innai Red for bespoke bridal and eveningwear. Source ↗

More from Malaysia

Other Malaysia labels to know

• Bernard Chandran Couture and eveningwear · since 1993
• House of Toi Couture and eveningwear · since 1989
• Jimmy Choo (the shoemaker) Accessories · since 1986
• Khoon Hooi Ready-to-wear · since 1999
• Melinda Looi Couture and eveningwear
• Rizman Ruzaini Couture and eveningwear · since 2005
• Fiziwoo Ready-to-wear
• Alia Bastamam Ready-to-wear · since 2011
• Behati Textile heritage · since 2018
• Hatta Dolmat Slow and sustainable
• Tanoti Textile heritage

Read the full Malaysia guide, with the method behind it and where to see the work in person.

Sources

Sources

1. Innai & Co — About Innai (official site) checked 22 October 2026
2. The Edge Malaysia — Innai’s colourful comeback (2013) checked 22 October 2026

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