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Tokyo · J-fashion & J-beauty / AW26

Tokyo.

Explore models from Japan, the Tokyo fashion calendar and beauty brands by origin. Follow the sources and profiles for a closer look.

City
Tokyo
Beauty lens
J-beauty complexion
Faces tracked
3
Events on file
3
Nationality roster ↗ Tokyo guide ↗ Full calendar ↗ Desk shop ↗

Who are the Japan faces?

A selection from the country directory, in alphabetical order. Global 50 positions, established careers and watch profiles are labelled individually.

What is on the calendar in Japan?

New to the week? Read the Tokyo insider guide.

New beauty & recognised favourites ↗Choose by category ↗

Which j-beauty complexion products are in the archive?

Explore brands associated with this market, including recent additions. Product guides explain the finish, role and limitations from published sources. Availability and formulas may differ locally.

FAQ

Tokyo, answered

Is Tokyo one of the Big Five fashion weeks?

Some round-ups include Tokyo with New York, London, Milan and Paris. Others note that its international influence still lags the traditional Big Four. The Cast Index tracks it as Asia’s largest week, not as a sixth Big Four city.

Who titles Tokyo Fashion Week now?

Rakuten has been title sponsor since 2019 (Rakuten Fashion Week Tokyo). Earlier title sponsors included Amazon Fashion and Mercedes-Benz.

What J-beauty does the desk review?

Japan-origin formulas in the archive, including Shiseido Synchro Skin. Inclusion is editorial; shopping links are labelled when live.

Other world desks

Back to all world desks, the Global 50, or the K-beauty vs J-beauty vs UK glow guide.

From the journal

Read the wider story.

All stories ↗