Japan · Global Watch
Kiko Mizuhara
Campaigns / Cultural
Tokyo · J-fashion & J-beauty / AW26
Explore models from Japan, the Tokyo fashion calendar and beauty brands by origin. Follow the sources and profiles for a closer look.
A selection from the country directory, in alphabetical order. Global 50 positions, established careers and watch profiles are labelled individually.
AW26 · 16–21 March 2026 · Shibuya Hikarie
SS27 · 31 August–5 September 2026 · Shibuya Hikarie
AW27 · 15–20 March 2027 · Tokyo · venue to be confirmed
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Explore brands associated with this market, including recent additions. Product guides explain the finish, role and limitations from published sources. Availability and formulas may differ locally.
FAQ
Back to all world desks, the Global 50, or the K-beauty vs J-beauty vs UK glow guide.
From the journal
World Style ·
Build an original model portfolio concept from fashion coverage with a clear silhouette, movement plan, wardrobe budget and usable shot list.
World Style ·
Adapt the contrast seen in Japanese fashion coverage with a repeatable outfit method that balances texture, shoe scale, colour and movement.
World Style ·
Compare Japanese denim through garment measurements, wash state, movement and care, with a practical checklist for buying a pair you will wear.