South Korea · Global Watch
HoYeon Jung
Runway / Campaigns
Seoul · K-fashion & K-beauty / AW26
Seoul.
Explore models from South Korea, the Seoul fashion calendar and beauty brands by origin. Follow the sources and profiles for a closer look.
- City
- Seoul
- Beauty lens
- K-beauty prep
- Faces tracked
- 5
- Events on file
- 2
Who are the South Korea faces?
A selection from the country directory, in alphabetical order. Global 50 positions, established careers and watch profiles are labelled individually.
What is on the calendar in South Korea?
- Event page ↗
Seoul Fashion Week
SS27 · 1–6 September 2026 · Dongdaemun Design Plaza (DDP) and Lotte World Tower, Seoul
- Event page ↗
Asia Model Festival
2026 edition · November 2026 · High1 Resort, Jeongseon, Gangwon
New to the week? Read the Seoul insider guide.
New beauty & recognised favourites ↗Choose by category ↗
Which k-beauty prep products are in the archive?
Explore brands associated with this market, including recent additions. Product guides explain the finish, role and limitations from published sources. Availability and formulas may differ locally.
- Essential Skin Nuder Cushion Jung Saem Mool · Complexion
- PDRN Pink Peptide Serum Medicube · Skin prep
- Bio-Collagen Real Deep Mask Biodance · Skin prep
- Daily Relief Sunscreen SPF 40 Beauty of Joseon · SPF
- Lip Sleeping Mask Laneige · Lips
- Advanced Snail 96 Mucin Power Essence COSRX · Skin prep
- Mask Fit Red Cushion TIRTIR · Complexion
- Heartleaf 77% Soothing Toner Anua · Skin prep
- Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SKIN1004 · SPF
- Birch Juice Moisturizing Sun Cream SPF50+ PA++++ Round Lab · SPF
- Relief Sun: Rice + Niacinamide SPF50+ Beauty of Joseon · SPF
- Ultra-Light Invisible Sunscreen SPF50 PA++++ COSRX · SPF
- Light On Serum: Centella + Vita C Beauty of Joseon · Skin prep
- Low pH Good Morning Gel Cleanser COSRX · Skin prep
Shop · K-beauty prep
Ad · ShoppingBuy the Seoul edit.
Editorial k-beauty prep picks with shopping links. Affiliate programmes earn The Cast Index a commission at no extra cost to you when live — rankings are never for sale.
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Jung Saem Mool
Essential Skin Nuder Cushion
A lighter-coverage cushion alternative for readers who want a natural finish and controlled touch-ups.
- Guide price
- Price on retailer
- Retailer
- Jung Saem Mool
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Medicube
PDRN Pink Peptide Serum
A useful place to separate a popular ingredient name from the practical question: does this serum fit your existing prep routine?
- Guide price
- Price on retailer
- Retailer
- Medicube
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Biodance
Bio-Collagen Real Deep Mask
A longer mask ritual for readers who enjoy that format. A familiar moisturiser is the simpler choice when time is short.
- Guide price
- Price on retailer
- Retailer
- Biodance
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Laneige
Paid linkLip Sleeping Mask
Overnight cushion under Wet lip signal before colour or clear shine.
- Guide price
- Price on retailer
- Retailer
- Cult Beauty
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Beauty of Joseon
Paid linkDaily Relief Sunscreen SPF 40
Protect step — weightless SPF that sits invisibly under a glass base.
- Guide price
- Price on retailer
- Retailer
- Beauty of Joseon
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COSRX
Paid linkAdvanced Snail 96 Mucin Power Essence
Glass-skin hydration layer under radiant base.
- Guide price
- Price on retailer
- Retailer
- COSRX
Cards labelled Ad or Paid link are partner links that may earn The Cast Index a commission at no extra cost to you.
Price may have changed. Confirm on the retailer site before you pay — we do not lock live prices here. Affiliate links use rel="sponsored". UK & FTC disclosure
FAQ
Seoul, answered
When is Seoul Fashion Week?
- It is biannual. The Cast Index SS27 edition is listed as 1–7 September 2026 at Dongdaemun Design Plaza, marking the week’s 25th anniversary season. Confirm on the live event page.
Who organises Seoul Fashion Week?
- The Seoul Design Foundation under the Seoul Metropolitan Government. The week launched in 2000 as a government-backed platform for Korean design.
Is this an Olive Young storefront?
- No. Products enter the archive only when they serve a season finish or professional reference. Shopping links may be affiliates; rankings are never for sale.
Other world desks
- London UK glow
- New York US complexion & lip
- Paris Paris finish language
- Milan Milan hair & craft
- Tokyo J-beauty complexion
- Shanghai Casting first
- Mumbai Casting first
- São Paulo Brazilian bodycare
- Lagos Casting first
- Jakarta Casting first
- Sydney Casting first
Back to all world desks, the Global 50, or the K-beauty vs J-beauty vs UK glow guide.
From the journal
Read the wider story.
World Style ·
Glass Hair for a Photoshoot: Plan Shine, Texture and Continuity
Prepare a glossy hair brief that respects natural texture, works with the lighting and gives a shoot team a clear continuity plan.
World Style ·
One Pair of Tailored Trousers, Three Everyday Outfits
Restyle one pair of tailored trousers for errands, work and dinner with three concrete outfit formulas and a practical care plan.
World Style ·
Hanbok Editorial Planning: Dress, Movement and Cultural Context
Prepare a hanbok fashion story with the maker’s guidance, an appropriate fitting, accurate garment names and a movement plan that serves the clothes.