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Seoul · K-fashion & K-beauty / AW26

K-fashion meets K-beauty.

Seoul Fashion Week, a Seoul Metropolitan Government initiative since 2000, is the casting capital the Big Four still under-cover. The desk pairs Korean faces with K-beauty prep — essences, SPF, lip masks — that actually serve season finishes.

Use this desk for Seoul Fashion Week, Korean-nationality faces, and South Korea–origin products (Laneige, COSRX, Beauty of Joseon). Skip it if you need a Paris house credit sheet.

Skip this if you only need Fédération or CFDA dates. Seoul is a government-backed week with its own calendar at Dongdaemun Design Plaza.

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City
Seoul
Beauty lens
K-beauty prep
Faces tracked
3
Weeks on file
1
Nationality roster ↗ Seoul guide ↗ Full calendar ↗ Desk shop ↗

Who are the South Korea faces?

1 on the Global 50, led by Sora Choi at #9 (89.5/100). Same Index Rating as every other market — nationality is a facet, not a bonus.

  1. #9

    Sora Choi

    89.5/100
  2. —

    HoYeon Jung

    Watch
  3. —

    Hye-rim Park

    Watch

What is on the Seoul calendar?

New to the week? Read the Seoul insider guide.

Which k-beauty prep products are in the archive?

Origin-market filter — not a local storefront. Every product still has to serve a finish or professional reference. Desk reviews are evidence-led readings of official specifications, not implied hands-on tests.

Shop · K-beauty prep

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Buy the Seoul edit.

Editorial k-beauty prep picks with shopping links. Affiliate programmes earn The Cast Index a commission at no extra cost to you when live — rankings are never for sale.

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FAQ

Seoul, answered

When is Seoul Fashion Week?

It is biannual. The Cast Index SS27 edition is listed as 1–7 September 2026 at Dongdaemun Design Plaza, marking the week’s 25th anniversary season. Confirm on the live event page.

Who organises Seoul Fashion Week?

The Seoul Design Foundation under the Seoul Metropolitan Government. The week launched in 2000 as a government-backed platform for Korean design.

Is this an Olive Young storefront?

No. Products enter the archive only when they serve a season finish or professional reference. Shopping links may be affiliates; rankings are never for sale.

Other world desks

Back to all world desks, the Global 50, or the K-beauty vs J-beauty vs UK glow guide.