01 / Essential answer
When is Rakuten Fashion Week Tokyo AW27?
Rakuten Fashion Week Tokyo AW27 runs 15–20 March 2027. Dates confirmed by the Japan Fashion Week Organization, checked 1 October 2026. Venues, cast and beauty teams vary by house.
| Dates | 15–20 March 2027 |
|---|---|
| City | Tokyo, Japan |
| Venue | Tokyo · venue to be confirmed |
| Season | AW27 |
| Status | Upcoming (as of ) |
| Official source | Japan Fashion Week Organization, checked 1 October 2026 |
02 / History
From Tokyo Collection to a unified platform
What is now Rakuten Fashion Week Tokyo traces to the Tokyo Collection, run informally by a designers’ council from the 1980s. In 2005, industry stakeholders — designers, manufacturers and apparel companies — reorganised the platform under a single body, the Japan Fashion Week Organisation (JFWO), giving Tokyo’s fashion calendar the unified structure it has today; the event’s own 20th-anniversary marketing for its 2025 season dates the platform to that 2005 founding.
03 / History
A changing roster of title sponsors
The JFWO signed a five-year partnership with IMG Fashion in 2010 to raise Tokyo’s international profile, and the following year Mercedes-Benz became the week’s first title sponsor, launching "Mercedes-Benz Fashion Week Tokyo." Amazon took over as title sponsor in 2016, branding it "Amazon Fashion Week Tokyo" and adding see-now-buy-now e-commerce features, before Rakuten became title sponsor in 2019 under the event’s current name.
04 / This edition
The March 2027 season
The Japan Fashion Week Organization lists Monday 15 to Saturday 20 March 2027 for Rakuten Fashion Week TOKYO 2027 A/W. The venue and show schedule had not been published when this page was checked on 1 October 2026; the previous edition, 2027 S/S, was held primarily at Shibuya Hikarie.
05 / At a glance
Quick facts.
- —Its unified organising body, the Japan Fashion Week Organisation, was formed in 2005 out of what had previously been an informally run Tokyo Collection
- —Signed a five-year partnership with IMG Fashion in 2010 to raise Tokyo’s international profile
- —Carried three successive title sponsors — Mercedes-Benz from 2011, Amazon from 2016, and Rakuten from 2019
- —Widely described as Asia’s largest fashion week and one of fashion’s "Big Five" alongside New York, London, Milan and Paris
- —Streetwear label A Bathing Ape marked its 30th anniversary with a runway show at the event in 2023
- —The 2027 A/W edition runs Monday 15 to Saturday 20 March 2027 (JFWO)
Facts on this page are drawn from public record and organiser announcements, summarised in our own words. Last reviewed 1 October 2026. Corrections: desk@thecastindex.com.
06 / Faces & finishes
The look
Beauty credits are tracked by individual show, not attributed to the week as a whole.
- Hair credits
- Designer-appointed teams
- Makeup credits
- Designer-appointed artists
07 / Ones to watch
Who to watch at Tokyo?
The Cast Index desk is building the casting record for Rakuten Fashion Week Tokyo. New faces from this week will appear here as they are confirmed.
The full Rising board ↗