Skip to content
The Cast Index
EN
EnglishBahasa IndonesiaBahasa MelayuFrançais日本語한국어

Fenty Beauty · United States

Pro Filt’r Fluid Flex Natural Matte Foundation

Compare this product ↗

Complexion · Liquid foundation · Natural matte

Fenty’s new natural-matte base, built to flex with expression — shade-match afresh rather than carrying over a Soft Matte number.

Ad · affiliate links

Honest disclosure: shopping links on this page may be affiliate links. We may earn a commission at no extra cost to you. It never affects rankings or reviews.

How we make money →

Buy from

Shop at Fenty Beauty for Pro Filt’r Fluid Flex Natural Matte Foundation (opens in a new tab; not an affiliate link)
£35 · Guide price from the brand’s official page — may have changed at checkout.

Fenty Beauty · Pro Filt’r Fluid Flex Natural Matte Foundation

Shop at Fenty Beauty ↗

The desk verdict

Fenty’s September 2026 successor to Pro Filt’r Soft Matte: a natural matte, medium-coverage foundation in 50 new shades, oil-free and waterproof by the brand’s description, at £35. Shade-match afresh; the range is new, not renamed.

Skip this if you want full coverage, SPF in your base, or long-term independent coverage of a formula — this launched in September 2026.

The short version

The short version of this review

Fenty Beauty Pro Filt’r Fluid Flex Natural Matte Longwear Foundation launched in September 2026 as the successor to Pro Filt’r Soft Matte, in 50 new shades with medium, buildable coverage. The UK page lists a 30ml, oil-free, waterproof formula with starfruit extract, no SPF and an up-to-12-hour wear claim, at £35.

Product information reviewed 2026-09-25.

01 / The basics

What is Pro Filt’r Fluid Flex Natural Matte Foundation?

Fenty Beauty’s September 2026 successor to Pro Filt’r Soft Matte comes in 50 new shades with medium, buildable coverage; the UK page lists a 30ml, oil-free, waterproof formula with starfruit extract for shine control, no SPF and a claimed wear of up to 12 hours.

Best for
Flexible medium coverage with oil control
Launch month
2026-09

02 / Review

What is in Pro Filt’r Fluid Flex Natural Matte Foundation?

Pro Filt’r Fluid Flex replaces the foundation Fenty Beauty launched with in 2017. The brand describes a flexible polymer blend made in Japan, colour-true pigments designed to resist oxidation and starfruit extract for shine control, in a natural matte finish with medium, buildable coverage.

Wear claims of up to 12 hours and resistance to sweat, humidity and transfer are the brand’s. The Cast Index has not wear-tested the foundation.

03 / Review

Who is Pro Filt’r Fluid Flex Natural Matte Foundation best for?

Oily and combination skin that wants a matte base with more movement than a full long-wear film, and anyone who wore Soft Matte and needs its successor.

04 / Review

What should you check before buying?

The 50 shades are new rather than renamed Soft Matte shades, so match from scratch. As a September 2026 launch, independent coverage is still limited. There is no SPF, so wear a separate sunscreen.

05 / How to use it

How should you use Pro Filt’r Fluid Flex Natural Matte Foundation?

  1. 01Apply over a settled sunscreen
  2. 02Blend a small amount from the centre of the face outwards
  3. 03Build a second thin layer where more coverage is wanted
  4. 04Remove thoroughly at night

06 / Quick facts

What should you know before choosing Pro Filt’r Fluid Flex Natural Matte Foundation?

  • —50 all-new shades; 30ml; £35 on Fenty Beauty UK (25 September 2026)
  • —Launched September 2026 as the successor to Pro Filt’r Soft Matte Longwear Foundation, which Fenty is retiring
  • —Natural matte finish, medium buildable coverage, no SPF
  • —Oil-free and waterproof claims; starfruit (Averrhoa carambola) extract for oil and shine control
  • —Brand claims: up to 12-hour wear, resisting creasing, sweat, humidity and transfer
  • —No fragrance listed on the UK ingredient panel checked

Further reading on The Cast Index

Facts on this page are drawn from the brand’s own product information and named, reputable press coverage, summarised in our own words. Inclusion in the Beauty Desk edit is editorial and independent of any commercial relationship. Last reviewed 2026-09-25. Corrections: desk@thecastindex.com.

FAQ

Pro Filt’r Fluid Flex Natural Matte Foundation, answered

What is Pro Filt’r Fluid Flex Natural Matte Foundation by Fenty Beauty?

Pro Filt’r Fluid Flex Natural Matte Foundation is a liquid foundation from Fenty Beauty, formulated for flexible medium coverage with oil control. Fenty Beauty’s September 2026 successor to Pro Filt’r Soft Matte comes in 50 new shades with medium, buildable coverage; the UK page lists a 30ml, oil-free, waterproof formula with starfruit extract for shine control, no SPF and a claimed wear of up to 12 hours.

Is Fenty Fluid Flex replacing Pro Filt’r Soft Matte?

Yes. Fenty Beauty is retiring Pro Filt’r Soft Matte Longwear Foundation, and Fluid Flex launched in September 2026 as the new Pro Filt’r foundation in 50 new shades.

Can I use my Soft Matte shade number for Fluid Flex?

Not reliably. Fenty describes the 50 shades as all new, so compare undertone and depth afresh.

Does Fenty Fluid Flex have SPF?

No. The UK page lists no SPF, so wear a separate sunscreen beneath it.

Also reviewed by the desk

Back to the Season Beauty Index, the New York desk, or read how the desk selects and verifies products.