Do UK modelling agencies charge a fee to join?

They cannot charge fashion and photographic models an upfront fee for finding work. Any other service cannot be a condition of representation, and you can cancel it within 30 days.

How do I apply to a London modelling agency?

Use the agency’s own application form or published open call, with natural digitals and your measurements. Never pay to be seen, and never send photos to someone contacting you on behalf of an agency without checking the agency’s own website.

Modelling · London

How to become a model in the United Kingdom

Apply directly to a licensed London agency through its own website, with natural digitals and your measurements. By law, UK agencies cannot charge fashion and photographic models an upfront fee for finding work, must give you their terms in writing and must pass your earnings on within ten days. Start with the agencies below.

By Kaiser Khan, Founder & Editor · Application routes checked 1 October 2026 · Editorial policy

Official application routes

Which modelling agencies in the United Kingdom can I apply to?

10 agencies · checked 2026-10-01

Each link goes to the agency’s own application page or official contact route — never a third party. Details are as each agency publishes them; where an agency publishes nothing, we say nothing.

London

Elite Model Management London

How to apply
online form

Height
The form asks for your height. The page states no minimum.

Address
3rd Floor, 74 Margaret Street, Fitzrovia, London W1W 8SU

Says its scouts and agents will never request payment to recruit you or ask for nude or lingerie photos, and warns that impostors use the Elite name. Source ↗
Elite London “Get scouted” form
London

IMG Models London

How to apply
online form

Height
The Get Scouted page states no height requirement.

Address
2 Arundel Street Building, 180 The Strand, London WC2R 3DA

Says it never asks for nude or lingerie photos, never requires payment and does not interview over Skype. Source ↗
IMG “Get Scouted” application
London · British Fashion Model Agents Association

Storm Management

How to apply
online form and open call

Open call
Walk-ins Monday to Friday, 10.30am–12.30pm and 2pm–5pm

Height
Height is a required field on the application. The page states no minimum.

Address
1st Floor, 5 Jubilee Place, London SW3 3TD

Its FAQ says there is no fee to apply or to sign. Staff email only from @stormmanagement.com or @stormmanagement-la.com addresses. Source ↗
Storm online application
London · British Fashion Model Agents Association

Premier Model Management

How to apply
online form

Height
The form asks for your height. The page states no minimum.

Address
40–42 Parker Street, London WC2B 5PQ

Says its scouts and agents will never request payment, nude or lingerie photos, or a modelling portfolio to apply, and only email from @premiermodelmanagement.com. Source ↗
Premier “Become a model” form
London · British Fashion Model Agents Association

Select Model Management London

How to apply
online form and open call

Open call
Select says some of its offices are not currently holding open calls or walk-ins; apply online or check first

Height
The apply and advice pages state no height requirement.

Address
77 Saint Martin’s Lane, London WC2N 4AA (entrance on Cranbourn Street)

Select online application
London

Next Management London

How to apply
online form and open call

Open call
Next says open calls are cancelled until further notice

Height
Height is a required field on the recruitment form. The page states no minimum.

Address
Morelands Building, 5–23 Old Street, London EC1V 9HL

Says it will never ask for nude or undergarment photos or any payment, and does not interview over Skype. Source ↗
Next recruitment form
London · British Fashion Model Agents Association

Models 1

How to apply
online form

Height
The apply page asks for three phone photos and states no height requirement.

Address
10–11 Clerkenwell Green, London EC1R 0DP

Says it never contacts applicants through WhatsApp or Facebook, and its emails only come from @models1.co.uk addresses. Source ↗
Models 1 application
London · British Fashion Model Agents Association

MiLK Model Management

How to apply
online form and open call

Open call
Walk-ins Tuesdays and Thursdays, 10am–12pm and 2pm–4pm

Height
The form asks for your height. The page states no minimum.

Address
46 Loman Street, London SE1 0EH

MiLK application form
London · British Fashion Model Agents Association

The Squad

How to apply
online form and open call

Open call
Walk-ins Tuesday to Thursday, 10.30am–12.30pm and 2.30pm–5pm

Height
The form asks for your height. The page states no minimum and says professional photos are not needed.

Address
1 Stedham Place, London WC1A 1HU

The Squad application
London · British Fashion Model Agents Association

VIVA London

How to apply
online form

Height
Height is a required field on the form. The page states no minimum.

Address
22 Tower Street, London WC2H 9NS

Says its staff email only from @viva-paris.com, @viva-london.com or @viva-barcelone.com addresses. Source ↗
VIVA “Become a model” form

How it works

How do agencies in the United Kingdom recruit?

Most London agencies take applications through an online form on their own website; several also publish open-call times. Agency application pages (see each listing) ↗
Agencies ask for recent, unedited photographs (“digitals”) and basic details rather than a paid portfolio.
British Fashion Model Agents Association members are listed on the association’s own current-members page. BFMA — current members ↗

Fees, contracts and safeguarding

What are the rules in the United Kingdom?

Agencies cannot charge fashion and photographic models any upfront fee for finding them work. GOV.UK — fees for fashion and photographic models ↗
Any other paid service cannot be a condition of finding work, and you can cancel within 30 days. GOV.UK — fees for other services ↗
The agency must give you its terms in writing before providing a service. GOV.UK — terms and conditions ↗
Earnings received for you are held on trust in a client account and must be paid on within ten days. Conduct of Employment Agencies and Employment Businesses Regulations 2003, reg. 25 ↗

Under 18? Involve a parent or guardian at every step. Read the under-18 guide ↗

FAQ

Modelling in the United Kingdom, answered

Do UK modelling agencies charge a fee to join?: They cannot charge fashion and photographic models an upfront fee for finding work. Any other service cannot be a condition of representation, and you can cancel it within 30 days.
How do I apply to a London modelling agency?: Use the agency’s own application form or published open call, with natural digitals and your measurements. Never pay to be seen, and never send photos to someone contacting you on behalf of an agency without checking the agency’s own website.

Sources

Where this comes from.

Other countries