Herchcovitch;Alexandre

Quick facts

Herchcovitch;Alexandre at a glance

Behind the label

Alexandre Herchcovitch

Based

São Paulo, Brazil

Since

1992

Focus

Ready-to-wear

Makes

Ready-to-wear, shown at São Paulo Fashion Week

Trained

Faculdade Santa Marcelina, São Paulo (graduation show, 1992)

The person and the label

Who is behind Herchcovitch;Alexandre?

Alexandre Herchcovitch launched his label with his 1992 graduation show at Faculdade Santa Marcelina and sold it to the InBrands group in 2008; he stayed until February 2016, when he chose not to renew his contract, ELLE Brasil reported. He returned in December 2022 through a joint venture in which his company, AMA12, pays InBrands, the owner of the name, to use it, ELLE reported that year; the label is now written Herchcovitch;Alexandre. He has also been creative director of À La Garçonne since 2015. The label opened SPFW N58 in October 2024, showed at N60 and opened N61 in October 2026, with a collection SPFW described as S&M fairies.

Timeline

Herchcovitch;Alexandre, dated

1. 1992Launches the label with his graduation show at Faculdade Santa Marcelina. Source ↗
2. 2008Sells the label to the InBrands group. Source ↗
3. 8 December 2022Returns to the label with a show in a Bom Retiro warehouse, under a joint venture with InBrands, which holds the name. Source ↗
4. 14 October 2024Opens SPFW N58. Source ↗
5. 13 October 2026Opens SPFW N61. Source ↗

More from Brazil

Other Brazil labels to know

• Ronaldo Fraga Ready-to-wear · since 1996
• João Pimenta Menswear
• PatBO Couture and eveningwear · since 2002
• P. Andrade Menswear · since 2021
• Osklen Slow and sustainable · since 1989
• FARM Rio Ready-to-wear · since 1997
• Lenny Niemeyer Ready-to-wear
• Melissa Accessories · since 1979
• Catarina Mina Textile heritage · since 2008
• Dendezeiro Streetwear and contemporary · since 2019
• Sioduhi Studio Slow and sustainable

Read the full Brazil guide, with the method behind it and where to see the work in person.

Sources

Sources

1. ELLE Brasil — Herchcovitch returns to his own label (29 November 2022) checked 22 October 2026
2. ELLE Brasil — how Herchcovitch’s return show went (8 December 2022) checked 22 October 2026
3. ELLE Brasil — SPFW N58: Herchcovitch;Alexandre (14 October 2024) checked 22 October 2026
4. SPFW — N60 shows (official site) checked 22 October 2026
5. SPFW — 2026 shows (official site) checked 22 October 2026
6. ELLE Brasil — SPFW N61 dates and line-up (11 August 2026) checked 22 October 2026

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