What does João Pimenta make?

Menswear, and costumes for the theatre. It is known for classic tailoring taken apart and rebuilt, with a theatrical streak.

Designers / Brazil · Menswear

João Pimenta

João Pimenta is a menswear label based in São Paulo. Behind the label: João Pimenta. It is known for classic tailoring taken apart and rebuilt, with a theatrical streak. Latest milestone on record (15 October 2026): Shows at SPFW N61, reworking black tie and jazz-era tailoring.

By Kaiser Khan, Founder & Editor · Facts checked 22 October 2026 · Editorial policy

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Quick facts

João Pimenta at a glance

Behind the label: João Pimenta
Based: São Paulo, Brazil
Focus: Menswear
Makes: Menswear, and costumes for the theatre

The person and the label

Who is behind João Pimenta?

João Pimenta’s menswear starts from classic tailoring, and ELLE Brasil describes him as both dressmaker and costume designer; in 2022 he dressed the play Deus de Spinoza. His store and atelier share a four-storey house in Pinheiros, São Paulo. He opened SPFW N55 in May 2023 at the Theatro Municipal with 65 looks marking 20 years of shows, and at N61 in October 2026 he turned ties, shirts, waistcoats and jackets into new pieces in black, white and grey, drawing on black tie and jazz musicians’ clothes, SPFW noted.

Timeline

João Pimenta, dated

22 May 2023Opens SPFW N55 at the Theatro Municipal de São Paulo, marking 20 years of shows. Source ↗
October 2025Shows at SPFW N60. Source ↗
15 October 2026Shows at SPFW N61, reworking black tie and jazz-era tailoring. Source ↗

Other Brazil labels to know

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PatBO Couture and eveningwear · since 2002
P. Andrade Menswear · since 2021
Osklen Slow and sustainable · since 1989
FARM Rio Ready-to-wear · since 1997
Lenny Niemeyer Ready-to-wear
Melissa Accessories · since 1979
Catarina Mina Textile heritage · since 2008
Dendezeiro Streetwear and contemporary · since 2019
Sioduhi Studio Slow and sustainable

Read the full Brazil guide, with the method behind it and where to see the work in person.

Sources

ELLE Brasil — SPFW preview: João Pimenta (17 November 2022) checked 22 October 2026
ELLE Brasil — João Pimenta opens SPFW N55 (24 May 2023) checked 22 October 2026
SPFW — N60 shows (official site) checked 22 October 2026
SPFW — 2026 shows (official site) checked 22 October 2026
SPFW — home page, October 2026 schedule (official site) checked 22 October 2026

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Quick answers

João Pimenta, answered

Who is behind João Pimenta?: João Pimenta. João Pimenta is a menswear label based in São Paulo.
What does João Pimenta make?: Menswear, and costumes for the theatre. It is known for classic tailoring taken apart and rebuilt, with a theatrical streak.