Designers / Pakistan · Couture and eveningwear
HSY
Hassan Sheheryar Yasin
HSY is a couture and eveningwear label based in Lahore, Pakistan. Behind the label: Hassan Sheheryar Yasin. It is known for bridal couture and groomswear from a Lahore atelier, and directing the country’s biggest runway shows. Latest milestone on record (26 October 2026): Closes LAAM Fashion Week Season II with his own designer show.
Quick facts
HSY at a glance
- Behind the label
- Hassan Sheheryar Yasin
- Based
- Lahore, Pakistan
- Focus
- Couture and eveningwear
- Makes
- Bridal couture, groomswear and formal wear, made by appointment
- Trained
- Pakistan Institute of Fashion and Design, where the label says he graduated as salutatorian
- Official site
- theworldofhsy.com ↗
- @hassanhsy ↗
The person and the label
Who is behind HSY?
Hassan Sheheryar Yasin trained at the Pakistan Institute of Fashion and Design and runs The World of HSY from HSY Mansion in Gulberg, Lahore, where bridal couture, groomswear and formal wear are made by appointment; the house describes a studio in which dozens of artisans, embroiderers and designers work on every piece. LAAM Fashion Week, which credits him with more than three decades in Pakistani fashion, made him its event director. He directed the first season in Lahore and closed it on 3 February 2026 at Expo Centre Lahore with Musafir, a collection about journeys and Pakistan’s regional heritage, and he directs the second season, which his own show closes on 26 October 2026.
Timeline
HSY, dated
More from Pakistan
Other Pakistan labels to know
- Sania Maskatiya Ready-to-wear · since 2010
- Ali Xeeshan Theater Studio Couture and eveningwear · since 2010
- Fahad Hussayn Couture and eveningwear
- Hussain Rehar Couture and eveningwear · since 2017
- Rizwan Beyg Textile heritage
- Khaadi Ready-to-wear · since 1999
- Sana Safinaz Ready-to-wear · since 1989
- Deepak Perwani Menswear · since 1994
- Nomi Ansari Couture and eveningwear · since 2001
- Meeras by Nilofer Shahid Couture and eveningwear
Read the full Pakistan guide, with the method behind it and where to see the work in person.
Sources
Sources
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Quick answers
HSY, answered
Who is behind HSY?
- Hassan Sheheryar Yasin. HSY is a couture and eveningwear label based in Lahore.
What does HSY make?
- Bridal couture, groomswear and formal wear, made by appointment. It is known for bridal couture and groomswear from a Lahore atelier, and directing the country’s biggest runway shows.
Where did the designer of HSY train?
- Pakistan Institute of Fashion and Design, where the label says he graduated as salutatorian.