Designers / Pakistan · Ready-to-wear
Khaadi
Shamoon Sultan
Khaadi is a ready-to-wear label based in Karachi, Pakistan, started in 1999. Behind the label: Shamoon Sultan. It is known for ready-to-wear that began with hand-woven khaddar and grew from one Karachi shop into an international chain. Latest milestone on record (September 2026): Shows Karachi – It’s Complicated at LFW Presents: Kaleidoscopic Karachi.
Quick facts
Khaadi at a glance
- Behind the label
- Shamoon Sultan
- Based
- Karachi, Pakistan
- Since
- 1999
- Focus
- Ready-to-wear
- Makes
- Ready-to-wear clothing, rooted in hand-woven cloth
- Trained
- Shamoon Sultan: weaving and textiles, Indus Valley School of Art and Architecture
- Official site
- khaadi.com ↗
The person and the label
Who is behind Khaadi?
Shamoon Sultan took up weaving at the Indus Valley School of Art and Architecture and set out on his own in early 1998, installing handlooms at a family factory in Karachi’s SITE industrial area to build a retail brand for hand-woven khaddar. Profit dates Khaadi’s launch, from a shop in Zamzama, to December 1999; the brand opened its first store abroad in Dubai in 2010 and in the UK from 2013. Khaadi contributed to the opening showcases of both LAAM Fashion Week seasons, and at LFW Presents: Kaleidoscopic Karachi in September 2026 showed Karachi – It’s Complicated, with Eman Suleman as showstopper.
Timeline
Khaadi, dated
More from Pakistan
Other Pakistan labels to know
- HSY Couture and eveningwear
- Sania Maskatiya Ready-to-wear · since 2010
- Ali Xeeshan Theater Studio Couture and eveningwear · since 2010
- Fahad Hussayn Couture and eveningwear
- Hussain Rehar Couture and eveningwear · since 2017
- Rizwan Beyg Textile heritage
- Sana Safinaz Ready-to-wear · since 1989
- Deepak Perwani Menswear · since 1994
- Nomi Ansari Couture and eveningwear · since 2001
- Meeras by Nilofer Shahid Couture and eveningwear
Read the full Pakistan guide, with the method behind it and where to see the work in person.
Sources
Sources
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Quick answers
Khaadi, answered
Who is behind Khaadi?
- Shamoon Sultan. Khaadi is a ready-to-wear label based in Karachi.
When was Khaadi founded?
- 1999, according to the sources listed on this page.
What does Khaadi make?
- Ready-to-wear clothing, rooted in hand-woven cloth. It is known for ready-to-wear that began with hand-woven khaddar and grew from one Karachi shop into an international chain.
Where did the designer of Khaadi train?
- Shamoon Sultan: weaving and textiles, Indus Valley School of Art and Architecture.