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Designers / Indonesia · Ready-to-wear

TOTON

Toton Januar, with Haryo Balitar

TOTON is a ready-to-wear label based in Jakarta, started in 2012. Behind the label: Toton Januar, with Haryo Balitar. It is known for folk and ceremonial techniques reworked through menswear-style tailoring. Latest milestone on record (November 2021): Screens a studio film at the COP26 climate conference.

Quick facts

TOTON at a glance

Behind the label
Toton Januar, with Haryo Balitar
Based
Jakarta, Indonesia
Since
2012
Focus
Ready-to-wear
Makes
Contemporary womenswear
Trained
Fashion course at Parsons, New York
Official site
toton.id ↗
Instagram
@totonthelabel ↗

The person and the label

Who is behind TOTON?

TOTON was founded in Jakarta in 2012 by Toton Januar and Haryo Balitar. The label describes its work as contemporary womenswear that reworks folk and ceremonial techniques through menswear-style tailoring.

Timeline

TOTON, dated

  1. 2016Wins the womenswear category at the International Woolmark Prize Asia regional final in Hong Kong. Source ↗
  2. January 2017Competes in the International Woolmark Prize global final in Paris. Source ↗
  3. 2018Named ELLE Indonesia Designer of the Year for the second time, after 2016. Source ↗
  4. November 2021Screens a studio film at the COP26 climate conference. Source ↗

More from Indonesia

Other Indonesia labels to know

Read the full Indonesia guide, with the method behind it and where to see the work in person.

Sources

Sources

  1. TOTON — About (official site) checked 22 October 2026
  2. Jakarta Fashion Week — TOTON designer profile checked 22 October 2026
  3. South China Morning Post — Woolmark Prize Asia regional final (2016) checked 22 October 2026
  4. LVMH Prize — past editions (no Indonesian semi-finalist, 2014–2026) checked 22 October 2026

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Quick answers

TOTON, answered

Who is behind TOTON?

Toton Januar, with Haryo Balitar. TOTON is a ready-to-wear label based in Jakarta.

When was TOTON founded?

2012, according to the sources listed on this page.

What does TOTON make?

Contemporary womenswear. It is known for folk and ceremonial techniques reworked through menswear-style tailoring.

Where did the designer of TOTON train?

Fashion course at Parsons, New York.