Designers / Mexico · Menswear
WILLY CHAVARRIA
Willy Chavarria
WILLY CHAVARRIA is a menswear label based in New York. Behind the label: Willy Chavarria. It is known for menswear rooted in Chicano style, such as the baggy trouser and the Chuco suit. Latest milestone on record (26 June 2026): Shows SS27 on the official Paris menswear calendar.
Quick facts
WILLY CHAVARRIA at a glance
- Behind the label
- Willy Chavarria
- Based
- New York, Mexico
- Focus
- Menswear
- Makes
- Menswear
- Official site
- willychavarria.com ↗
The person and the label
Who is behind WILLY CHAVARRIA?
Willy Chavarria is a Mexican-American designer from California’s San Joaquin Valley whose New York label draws on Chicano culture. The CFDA named him American Menswear Designer of the Year in 2023 and again in 2024. His first show outside New York was his Paris debut in January 2025, and he showed SS27 on the official Paris menswear calendar in June 2026. The Fédération gives 2010 as the label’s founding year, while the CFDA billed the Paris debut as a tenth-anniversary show. In August 2025 he and Adidas apologised after Oaxaca officials and artisans said the Oaxaca Slip-On, a sandal he designed for Adidas, copied huaraches made in the Zapotec town of Villa Hidalgo Yalálag without the community’s involvement, the Associated Press reported.
Timeline
WILLY CHAVARRIA, dated
- 6 November 2023Named American Menswear Designer of the Year at the CFDA Fashion Awards. Source ↗
- October 2024Wins American Menswear Designer of the Year for the second year running. Source ↗
- January 2025Makes his Paris debut with Tarantula, for FW25, at the American Cathedral. Source ↗
- 26 June 2026Shows SS27 on the official Paris menswear calendar. Source ↗
More from Mexico
Other Mexico labels to know
- Carla Fernández Textile heritage · since 2000
- Lydia Lavín Textile heritage · since 2005
- Francisco Cancino Ready-to-wear
- Lorena Saravia Ready-to-wear · since 2010
- Alexia Ulibarri Couture and eveningwear · since 2009
- Benito Santos Couture and eveningwear
- CAMPILLO Menswear · since 2016
- Sánchez-Kane Menswear · since 2015
- Barragán Streetwear and contemporary
- Pineda Covalin Accessories · since 1996
- Daniela Villegas Accessories · since 2008
Read the full Mexico guide, with the method behind it and where to see the work in person.
Sources
Sources
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Quick answers
WILLY CHAVARRIA, answered
Who is behind WILLY CHAVARRIA?
- Willy Chavarria. WILLY CHAVARRIA is a menswear label based in New York.
What does WILLY CHAVARRIA make?
- Menswear. It is known for menswear rooted in Chicano style, such as the baggy trouser and the Chuco suit.