Seoul
Fashion Week SS27

Seoul Fashion Week was launched in 2000 as part of a Seoul Metropolitan Government initiative aimed at raising the international profile of the South Korean fashion industry — a deliberate, publicly-backed effort distinct from the trade-association or syndicate origins of the Western Big Four weeks.

The event is organised by the Seoul Design Foundation, operating under the Seoul Metropolitan Government. In 2015, the city restructured the programme to sharpen its focus on developing local design talent and supporting the international expansion of Korean designers, shifting emphasis from a purely domestic trade showcase toward a platform aimed at global buyers and press.

Since the mid-2010s, the week’s main venue has been the Dongdaemun Design Plaza (DDP), Zaha Hadid’s landmark building in Seoul’s historic garment and textile district. The choice of venue reinforces the event’s close association with Seoul’s street-fashion culture, distinguishing its identity from the couture-and-heritage-house framing of Paris or Milan.

The Seoul Metropolitan Government announced that the 2027 S/S edition would run from Tuesday 1 to Sunday 6 September 2026, at Dongdaemun Design Plaza and around Lotte World Tower in Jamsil. DDP remained the business hub, with 17 designer runways and eight presentations in DDP Art Hall and 97 brands in the trade show, while Lotte World Tower hosted the week’s opening runway for the first time, in collaboration with Lotte Department Store.

The city framed the season as a festival for residents and visitors as well as buyers, with an Adidas exhibition at World Park, K-pop programming with NCT, citizen invitations and livestreams of major shows on the official Seoul Fashion Week YouTube channel. The government says 367 brands have presented 2,247 runway shows since the week launched in 2000.