City guide · 4 min read · Updated July 2026
São Paulo Fashion Week: the insider guide
São Paulo Fashion Week, founded in 1995, is Latin America’s pre-eminent fashion event and Brazil’s flagship showcase for design and casting.
What it is
São Paulo Fashion Week, founded in 1995 by Paulo Borges, is the flagship of Brazilian fashion and Latin America’s pre-eminent fashion event, drawing designers, buyers, and press from across the region and beyond.
What defines it
The week is notable for its work on runway diversity — in 2009 it introduced quotas requiring a minimum share of Black and Indigenous models — and for launching Brazilian design and modelling talent internationally.
Sources: São Paulo Fashion Week — Wikipedia · Facts summarised in our own words; text under CC BY-SA where sourced from Wikipedia.