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Fei Fei Sun
Photograph: Christopher Macsurak · CC BY 2.0 · Archive portrait

Global Watch / China

Fei Fei Sun.

Chinese model recognised for a series of firsts for East Asian models in Western fashion.

Index position
Unnumbered watch
Focus
Runway · Editorial
Index snapshot
Evidence confidence
Editorial pillars · High confidence · evidence reviewed

Quick answer

Who is Fei Fei Sun?

Fei Fei Sun (born 20 March 1989 in Weifang, People's Republic of China) is a Chinese model recognised for a series of firsts for East Asian models in Western fashion. Fei Fei Sun is followed on Global Watch, outside the numbered Global 50.

At a glance

How old and how tall is Fei Fei Sun?

Fei Fei Sun was born on 20 March 1989 in Weifang, People's Republic of China, which makes Fei 37 as of 5 October 2026. Fei Fei Sun’s recorded height is 179 cm (5 ft 10 in), according to Wikidata. Agency measurements can differ slightly.

Born
20 March 1989 (age 37)
Birthplace
Weifang, People's Republic of China
Height
179 cm (5 ft 10 in)
Nationality
China
Disciplines
Runway, Editorial
Cast Index status
Global Watch (unnumbered)
Instagram
@feifeisun

Birth date, birthplace and height from Wikidata (Q3742045), retrieved . Agencies from the listed sources. Profile updated .

The perspective

What is Fei Fei Sun known for?

In 2013, the first East Asian model on the cover of Vogue Italia.

The published assessment

Is Fei Fei Sun on the Global 50?

Fei Fei Sun is followed on Global Watch, outside the numbered Global 50.

Each pillar reflects an editorial assessment of the published record. The weighted rating belongs to the snapshot.

Index Rating · Editorial pillars · High confidence · evidence reviewed

81.9

How this is calculated ↗
Runway · 40%
70
70 / 100
Campaigns · 30%
90
90 / 100
Editorial · 20%
92
92 / 100
Cultural aura · 10%
85
85 / 100

Rating history

A steady rating of 81.9 across 12 weekly snapshots, from to . A chart appears here once the rating moves.

View as table
Fei Fei Sun’s weekly Index Rating snapshots
SnapshotIndex RatingRank
81.9Watch
81.9Watch
81.9Watch
81.9Watch
81.9Watch
81.9Watch
81.9Watch
81.9Watch
81.9Watch
81.9Watch
81.9Watch
81.9Watch

Evidence behind the assessment

  • Fronted Tom Ford's Winter 2024 fashion and eyewear campaign, shot in Shanghai.
  • Vogue China cover and editorial, March 2024 and May 2025; Zara Spring 2024 Studio Collection and Swarovski Spring/Summer 2024 campaigns.

New work and corrections can change the assessment. A profile’s confidence label describes the depth of its source review.

The runway record

Which shows has Fei Fei Sun walked?

The Cast Index casting ledger records 1 verified walk for Fei Fei Sun, for Bottega Veneta. Each links its published source.

A source-linked selection across seasons, rather than a complete booking history. Open the source for the original record.

  1. Source ↗

Career & background

The story so far.

Biography last reviewed .

Early life

Sun Feifei, known professionally as Fei Fei Sun, was born on 20 March 1989 in Weifang, Shandong, China, and studied fashion design at Suzhou University. She won the national title at Elite Model Look China in 2008, placing third internationally, a result that launched her professional career after high school.

A Chanel selection and early milestones, 2009–2012

In December 2009, Sun was selected by Karl Lagerfeld for Chanel’s Paris–Shanghai Métiers d’Art show, and made her London Fashion Week debut walking for Christopher Kane in February 2010. Her first major campaign came with Dsquared2 for Spring/Summer 2011, alongside a January 2011 Vogue Italia editorial titled "The Power of Glamour," and in Spring 2012 she became the first Asian face of Valentino.

Historic covers, 2013–2015

In January 2013, Sun became the first East Asian model to solo-cover Vogue Italia, and in September 2014 became the first East Asian model to appear on an American Vogue fold-out gatefold cover. A third solo Vogue Italia cover followed in June 2015.

Recent record, 2017–2025

Sun has served as a spokesmodel and global ambassador for Estée Lauder since 2017, alongside campaigns for Valentino, Theory, Tory Burch and Massimo Dutti that year, and an Allure cover in June 2018. She debuted on the cover of Vogue Hong Kong in 2019, and in 2024 fronted campaigns for Alaïa, Chloé, Courrèges, David Yurman, Swarovski, Tom Ford and Zara. In May 2025 she appeared on four variant covers of Vogue China, shot by Zhong Lin, and fronted Messika’s "Golden Era" campaign, photographed by Ezra Petronio. She is represented by Elite Model Management in New York and Paris.

At a glance

Quick facts.

  • Born Sun Feifei, 20 March 1989, in Weifang, Shandong, China; studied fashion design at Suzhou University
  • Won Elite Model Look China in 2008, placing third internationally
  • Selected by Karl Lagerfeld for Chanel’s Paris–Shanghai Métiers d’Art show, December 2009
  • The first East Asian model to solo-cover Vogue Italia, January 2013
  • The first East Asian model to appear on an American Vogue fold-out gatefold cover, September 2014
  • Global spokesmodel for Estée Lauder since 2017

Keep exploring

More faces to know.

Explore China ↗

Fei Fei Sun, answered

Who is Fei Fei Sun?

Fei Fei Sun (born 20 March 1989 in Weifang, People's Republic of China) is a Chinese model recognised for a series of firsts for East Asian models in Western fashion. Fei Fei Sun is followed on Global Watch, outside the numbered Global 50.

How old is Fei Fei Sun?

Fei Fei Sun was born on 20 March 1989 in Weifang, People's Republic of China, which makes Fei 37 as of 5 October 2026.

How tall is Fei Fei Sun?

Fei Fei Sun’s recorded height is 179 cm (5 ft 10 in), according to Wikidata. Agency measurements can differ slightly.

What is Fei Fei Sun’s Cast Index status?

Fei Fei Sun is included in Global Watch, outside the numbered Global 50. Watch profiles can include established models as well as developing careers.

What is Fei Fei Sun known for?

In 2013, the first East Asian model on the cover of Vogue Italia.