Current index status
#11 in the live index.
The rating reflects current verified work and prestige weighting. It is an editorial assessment, not a judgement of personal worth.
Index Rating · Medium confidence · evidence reviewed
89.1
- Runway · 40%
- 86
- Campaigns · 30%
- 92
- Editorial · 20%
- 90
- Cultural aura · 10%
- 91
01 / Why they matter
What Hailey is known for.
Saint Laurent fashion visibility and global beauty influence
02 / Career record
Early life
Hailey Rhode Baldwin was born on 22 November 1996 in Tucson, Arizona, to the actor Stephen Baldwin and the graphic designer Kennya Deodato; her maternal grandfather is the Brazilian musician Eumir Deodato. She trained as a classical ballet dancer for twelve years, working through several injuries, before stepping away from dance at sixteen when she was discovered and moved toward modelling full time.
03 / Career record
Early career, 2014–2015
Bieber’s first agency was Ford Models, and her first commercial campaign ran for French Connection in winter 2014. She made her runway debut that October for Topshop and Sonia Rykiel, and by December had appeared in a Love magazine short film shot by Daniel Jackson. Early 2015 brought placements in American Vogue and Teen Vogue, and her first magazine cover, for Jalouse, that April.
04 / Career record
Building momentum, 2016
In March 2016, Bieber signed with IMG Models, and the same month appeared in Ralph Lauren campaigns and shot for Vogue Korea. She covered Marie Claire in May, walked Moschino’s show that June alongside Miranda Kerr, Alessandra Ambrosio, Jourdan Dunn and Chanel Iman, and debuted in Guess advertising. That September’s fashion month took her through New York (Tommy Hilfiger, Prabal Gurung, Tory Burch), London (Julien Macdonald) and Milan (Dolce & Gabbana), closing with Elie Saab in Paris.
05 / Career record
Brand partnerships, 2018–2019
In September 2018, Bieber became the face of bareMinerals’ "Power of Good" campaign, and by 2019 she had added Levi’s to her roster of ongoing brand partnerships — a shift toward the kind of long-running commercial ambassadorships that now anchor her career alongside runway and editorial work.
06 / Career record
Recent record
Bieber was named to Forbes’ 30 Under 30 in the Art & Style category in 2023. Beyond modelling, she founded the skincare brand Rhode, which reported $212 million in sales for the fiscal year ended 31 March 2025 — a scale that has made her as prominent a beauty entrepreneur as a working model. Her current Index Rating draws on real-time campaign and editorial data detailed in the evidence section below.
07 / At a glance
Quick facts.
- —Trained as a classical ballet dancer for twelve years before switching to modelling at sixteen
- —Runway debut for Topshop and Sonia Rykiel, October 2014
- —Signed with IMG Models, March 2016
- —Face of bareMinerals’ "Power of Good" campaign, 2018, and Levi’s, from 2019
- —Forbes 30 Under 30, Art & Style category, 2023
- —Founder of the skincare brand Rhode, which reported $212 million in sales for the fiscal year ending March 2025
08 / Current index evidence
Why is Hailey Bieber ranked #11?
- Saint Laurent fashion visibility and global beauty influence.
- Eligibility reviewed against work and public visibility in the 2021–2026 window; booking-level citations are maintained in the linked industry and biographical records.
Confidence: Medium confidence · evidence reviewed. Scores may change when a source is corrected or new work enters the current window.
Facts on this page are drawn from public work records and industry press, and summarised in our own words. This is an independent editorial profile — it is not endorsed by the subject, their agencies, or the brands named. Last reviewed 2026-07-14. Corrections: desk@thecastindex.com.