Current index status
Rising / Global Watch.
This profile remains unnumbered until its current evidence meets the Global 50 threshold. It is an editorial assessment, not a judgement of personal worth.
Index Rating · Editorial pillars · Medium confidence · evidence reviewed
84.5
- Runway · 40%
- 81
- Campaigns · 30%
- 87
- Editorial · 20%
- 86
- Cultural aura · 10%
- 88
Casting ledger
Verified walks.
No house-level walks on the casting ledger yet. The desk adds rows only when a public source confirms the booking.
Open the casting ledger ↗01 / Why they matter
What Leomie is known for.
Victoria’s Secret and major international campaigns
02 / Career record
Early life
Leomie Jasmin Francis Anderson was born on 15 February 1993 in Wandsworth, South London, and is of Jamaican descent. She had originally aspired to be a fashion journalist before being scouted at 14; she appeared on Channel 4’s reality series The Model Agency in 2011, and booked her first catwalk show at 17 for Marc Jacobs, reportedly becoming one of his favoured runway models.
03 / Career record
Victoria’s Secret and LAPP The Brand, 2015–2019
Anderson walked four consecutive Victoria’s Secret Fashion Shows between 2015 and 2018. In 2016 she founded the LAPP blog, later LAPP Magazine, focused on women’s mental health and empowerment, and launched LAPP The Brand — an acronym for "Leomie Anderson the Project the Purpose" — as an activewear and fashion label that September. In 2017 she became a face of Fenty Beauty at its launch and won the Yahoo Diversity in Beauty Award’s Model Activist category. In April 2019 she was named a Victoria’s Secret Angel, the sixth Black model and first British Black model to hold the title.
04 / Career record
Recent record, 2020–2025
Anderson was named to Forbes’ "30 Under 30" in the Art & Culture category in 2020, and launched the podcast Role Model with Leomie Anderson through Sony Music in April 2021. In 2023 she took over from Maya Jama as host of the BBC’s Glow Up: Britain’s Next Make-Up Star, and entered a co-management deal with YMU in September 2024, alongside continued representation by CAA in New York and Los Angeles, Premium Models in Paris, D’Management Group in Milan and TESS Management in London. Her runway and campaign record includes Giorgio Armani, Burberry, Chloé, Tom Ford, Calvin Klein and Ralph Lauren, and she has delivered two TEDx talks on discrimination within the modelling industry.
05 / At a glance
Quick facts.
- —Born 15 February 1993 in Wandsworth, South London, of Jamaican descent
- —Scouted at 14; booked her first catwalk show at 17 for Marc Jacobs
- —Founded LAPP The Brand, an activewear and empowerment label, in September 2016
- —Named a Victoria’s Secret Angel in April 2019, the first British Black model to hold the title
- —Named to Forbes’ "30 Under 30" (Art & Culture) in 2020
- —Entered a co-management deal with YMU in September 2024
06 / Current index evidence
Why is Leomie Anderson on the Rising watchlist?
- Victoria’s Secret and major international campaigns.
- Eligibility reviewed against work and public visibility in the 2021–2026 window; booking-level citations are maintained in the linked industry and biographical records.
Confidence: Editorial pillars · Medium confidence · evidence reviewed. Scores may change when a source is corrected or new work enters the current window.
Sources & evidence
Facts are summarised in our own words from these public records. Independent editorial profile; not endorsed by the subject, agencies or brands. See our editorial & sourcing policy.
Explore the index
Where Leomie sits.
Nationality & discipline
Runway & representation
Facts on this page are drawn from public work records and industry press, and summarised in our own words. This is an independent editorial profile — it is not endorsed by the subject, their agencies, or the brands named. Last reviewed 2026-07-14. Corrections: desk@thecastindex.com.